Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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Why I Went Into Debt to Buy Back the Rights for Two of My Books

Yesterday, I attended a virtual book club where Heavy: An American Memoir was being read. When I clicked the link to join the Zoom, I saw the faces, necks, and shoulders of seven beautiful pixelated Black women from as far west as Las Vegas and as far east as Long Island. I assumed from their... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-10 09:49:30 UTC ]
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Summer Scares Is Back to Celebrate Horror In Libraries (And Beyond!)

The Horror Writers Association, in collaboration with United for Libraries, Book Riot, and Booklist are excited to announce Summer Scares 2021. Continue reading at Book Riot

[ Book Riot | 2020-11-05 11:35:00 UTC ]
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Hachette backs bookshops' online sales of Rowling's Ickabog

Hachette Children's Books has said the publisher will be "pivoting" promotional plans for J K Rowling's The Ickabog to support closed bookshops. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 10:01:07 UTC ]
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A rock photographer who captured John Lennon, Mick Jagger and Gene Simmons looks back on a charmed life

Bob Gruen’s “Right Place, Right Time” is a low-key chronicle of a man going with the flow. Continue reading at The Washington Post

[ The Washington Post | 2020-11-04 14:40:16 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Familiar Fauci anecdotes, told with a Brooklyn accent

Michael Specter’s audiobook brings the immediacy of voices to the scientist’s story. Continue reading at The Washington Post

[ The Washington Post | 2020-10-30 12:00:00 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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Screen legend Sophia Loren is back in an adaptation of a Goncourt Prize-winning novel.

The late French author Romain Gary is the only writer to have won France’s most prestigious literary award under two names: he received the Prix Goncourt for The Roots of Heaven (Les Racines du ciel; 1956) under his birth name and, more than 20 years later, “Émile Ajar” won the prize for The... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-29 17:36:47 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-10-29 04:01:18 UTC ]
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Evaristo curates new series Black Britain: Writing Back for Hamish Hamilton

Bernardine Evaristo is curating a new series of lost or hard-to-find books, now rediscovered, by black writers who wrote about black Britain and the diaspora across the last century. Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 09:32:56 UTC ]
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Faber to publish Callender's transgender coming-of-age tale

Faber has triumphed in a four-way auction for Felix Ever After, Kacen Callender's "voice-driven" YA novel about a transgender teen grappling with identity and self-discovery while falling in love for the first time. Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 08:59:47 UTC ]
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The Thursday Murder Club boomerangs back to the top spot

Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 19:38:08 UTC ]
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Bluebird swipes guide to online dating from ex-Facebook psychiatrist

Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller

[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users

The world's largest trade show registered 4,165 buyer and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-19 08:14:46 UTC ]
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Frankfurter Buchmesse Draws 148,000 Users from 183 Countries

With 3,627 events on Frankfurt's digital events calendar for the week, the trade show has kept a big conversation going online. The post Frankfurter Buchmesse Draws 148,000 Users from 183 Countries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-16 18:51:44 UTC ]
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Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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