Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Val McDermid, Brad Parks and Ann Cleeves have new novels to distract readers from reality. Continue reading at The Washington Post
[ The Washington Post | 2020-10-05 12:00:00 UTC ]
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Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use. As our digital libraries get larger and larger, we’re fortunate to be living in a time when cloud-based storage keeps getting cheaper and... Continue reading at Fast Company
[ Fast Company | 2020-10-01 00:00:11 UTC ]
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Robert Galbraith's Troubled Blood (Sphere) has held the Amazon Charts' Most-Sold: Fiction number one for a second week running, while Alan Partridge's From the Oasthouse (Audible) ousted Brian Masters' Killing for Company (Cornerstone) from the top of the Most-Sold: Non-Fiction chart. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 21:57:14 UTC ]
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Georgia's book fair surveyed the impact of the pandemic and issued a statement of support for Belarusian writers and publishers. The post Tbilisi Book Fair States Support for Belarus Opposition; PEN America Backs Alexievich appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-28 19:12:36 UTC ]
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Jennifer Nansubuga Makumbi’s Uganda-set novel follows a girl caught between tradition and her rebellious urges. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 08:24:52 UTC ]
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Former President Barack Obama's memoir A PROMISED LAND will be published on November 17, 2020. Continue reading at Book Riot
[ Book Riot | 2020-09-17 16:53:16 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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The former president’s publisher plans to release the book after the 2020 election and has ordered a first U.S. printing of 3 million copies. Continue reading at The New York Times
[ The New York Times | 2020-09-17 10:00:08 UTC ]
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Loyalty spurred the best-selling author to visit a neuroscientist’s lab. What she saw there inspired her next narrator. Continue reading at The New York Times
[ The New York Times | 2020-09-17 09:00:05 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Hanif Kureishi writes introduction to book edited from 120 hours of conversations from the Let It Be sessions, in tandem with Peter Jackson documentaryThe first official Beatles book since seminal Anthology in 2000 is to be published in August 2021.The Beatles: Get Back will tell the story of... Continue reading at The Guardian
[ The Guardian | 2020-09-16 13:00:23 UTC ]
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Set for release in August 2021, the title is the first authorized book by the Beatles in two decades. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
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On Wednesday, the sky over the Bay Area turned orange. The visual was alien, yet the cause—rampant wildfires, accelerated by climate change—was very much a this-world problem. “Some folks said it felt like living on the next planet over, the red one,” Steve Rubenstein and Michael Cabanatuan... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-11 12:16:42 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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This past weekend was Independent Bookstore Day! I hope you used it as an excuse to buy all the books your beautiful nerd heart desired. (Me? Yes, despite the fact that I had frequented two of my favorite indies the weekend prior, I returned to my local Greenlight for a copy of this year’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-01 13:45:29 UTC ]
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With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
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Edgar Rice Burroughs’s first Tarzan novels show how deeply his mythic storytelling can captivate the imagination. Continue reading at The Washington Post
[ The Washington Post | 2020-08-19 15:52:41 UTC ]
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Weidenfeld & Nicolson has acquired a third book from Philippe Sands, loosely connected to the QC and Baillie Gifford Prize-winning author's books East West Street and follow-up The Ratline. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 09:22:33 UTC ]
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Few science fiction writers have their vision of the future tested immediately upon publication. But that’s what happened to Ilze Hugo, whose novel about a mysterious epidemic, The Down Days, debuted in the middle of the Covid-19 pandemic. “To be published right in the middle of all this is the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-07 08:48:58 UTC ]
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