Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
“Clap When You Land,” the latest novel from the National Book Award winner, delves into the split lives that many immigrants experience. Continue reading at The New York Times
[ The New York Times | 2020-05-04 09:00:24 UTC ]
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As we start gathering nominations for this year's annual Star Watch program, we are catching up with some past honorees to see where they are in their careers. First up is Jenn Baker, last year's Superstar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Taking a look at how the indie boom happened in the age of multi-floor bookstore chains and Amazon’s 2-day shipping. Continue reading at Book Riot
[ Book Riot | 2020-04-27 10:34:51 UTC ]
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Today marks the fifth week we have recognized publishers that, despite difficult challenges and uncertainty, have prioritized their community as much as, if not more than, their own business interests. We continue to be inspired by all of the gestures we’ve seen from around the industry, and we... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-24 15:33:49 UTC ]
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Lawrence Wright’s new novel about a pandemic was meant to be speculative. The author says he’s both proud and embarrassed about what turned out to be foresight. Continue reading at The Washington Post
[ The Washington Post | 2020-04-24 12:00:00 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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“Good Morning, Destroyer of Men’s Souls,” by Nina Renata Aron is both harrowing and essential. Continue reading at The Washington Post
[ The Washington Post | 2020-04-22 15:00:00 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Wright’s debut reads like a “how to” book that thousands of K Street connivers and Wall Street warriors won’t want Americans to see. Continue reading at The Washington Post
[ The Washington Post | 2020-04-18 11:00:00 UTC ]
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The book, “The Answer Is …,” arose from the “Jeopardy!” host’s desire to give fans more insight into his life after his pancreatic cancer diagnosis. Continue reading at The New York Times
[ The New York Times | 2020-04-15 16:08:39 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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The plight of independent bookstores during the coronavirus pandemic has brought an outpouring of public support—but, along with it, an often-overwhelming deluge of messaging about whom to support and how. A new app, Save Your Bookstore, is trying to pull more of it together in one place. Save... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-09 16:59:54 UTC ]
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Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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News Corp columnists and other Pell supporters say the national broadcaster conducted a ‘crusade’ against the cardinalThe ABC has backed its journalists and its reporting on George Pell after the cardinal’s release from jail prompted a spate of attacks on the national broadcaster by Pell... Continue reading at The Guardian
[ The Guardian | 2020-04-07 17:30:02 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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