Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
On the heels of the hygge craze, a rush of new books delve into fika, ichigo ichie and other lessons from around the globe. Continue reading at The Washington Post
[ The Washington Post | 2020-01-15 14:00:00 UTC ]
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As Bloomberg reports, J. D. Vance, bestselling author of Hillbilly Elegy, Yale graduate, and venture capitalist has teamed up with Peter Thiel, Eric Schmidt, and Marc Andreessen of Silicon Valley to establish a venture capital firm in Ohio called Narya Capital. If “Narya” sounds familiar to you,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-10 20:12:30 UTC ]
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As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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Adam Kay's Twas the Nightshift Before Christmas (Picador) has re-claimed the Weekly E-Book Ranking number one, topping the chart for the first time since its launch week in October. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 16:49:58 UTC ]
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Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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Backing 'the journey of a historic cultural icon' in Nairobi, the Sharjah World Book Capital program announces support for the McMillan Library restoration. The post Sharjah World Book Capital Program Backs Kenyan Library Restoration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-17 13:10:22 UTC ]
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Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Congrats to Susan Choi for ending the year on a high note: her novel Trust Exercise, which won this year’s National Book Award for Fiction, is in development to become a limited television series with FilmNation Entertainment. Choi will write the series for FilmNation Entertainment, which was... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-12 21:43:30 UTC ]
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Paramount Players has brought in producer and writer Kay Oyegun for a movie adaptation of Angie Thomas’ YA novel On the Come Up (Walker). Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 04:19:57 UTC ]
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The Bookseller is to create a Rising Stars-style listing of individual booksellers to coincide with the Booksellers Association Conference in September 2020. The Bookshop Heroes special, supported by the BA and sponsored by HarperCollins, will be published to coincide with the annual conference. Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 22:52:50 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
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Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at AdWeek
[ AdWeek | 2019-12-05 21:44:16 UTC ]
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