Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Climate activist Greta Thunberg has two books coming out with Penguin Press next year.

Surprising no one, climate hero Greta Thunberg, whose forthright, outspoken approach to environmental activism, will publish two books in 2020 with Penguin Press, a memoir Our House is on Fire (written with her family), and a collection of her speeches, No One is Too Small to Make a Difference.... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-20 15:00:41 UTC ]
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Frankfurt Book Fair Gets Back to Business

Despite heightening political and economic turmoil around the globe, a sense of confidence and stability has returned to the show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Martin Cruz Smith's Latest Book Heads Back to the U.S.S.R.

In Cruz Smith’s ninth Arkady Renko novel, 'The Siberian Dilemma,' the investigator travels into the frozen depths of Siberia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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When Tragedy Comes to Town (shelftalker)

The loss, injury, sacrifice, and bravery resulting from a local tragedy alters the nature of community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-19 12:00:44 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Patti Smith looks back at a heartbreaking year

In “Year of the Monkey,” the singer revisits her 70th year, when she lost two of her closest friends. Continue reading at The Washington Post

[ The Washington Post | 2019-09-17 20:44:19 UTC ]
More news stories like this | All news stories tagged with: #closest friends #patti smith #70th year