Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
An Atlantic crossing for Joseph O'Connor's 'Shadowplay' from Europa Editions, and a boomerang career move for publishing director Clare Hey in London. The post Industry Notes: Europa Buys ‘Shadowplay’ US rights; S&S UK Hires Back Clare Hey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 01:30:08 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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Campaigner calls out ‘hate and conspiracy campaigns’ after Australian’s attackThe teenage climate activist Greta Thunberg has hit back at the Australian News Corp columnist Andrew Bolt for writing a deeply offensive column that mocked her autism diagnosis.The Swedish schoolgirl posted a tweet... Continue reading at The Guardian
[ The Guardian | 2019-08-01 20:43:04 UTC ]
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The National Security Agency whistle-blower has written a book exploring his role in mass surveillance and the “crisis of conscience” that led to his actions. Continue reading at The New York Times
[ The New York Times | 2019-08-01 17:09:52 UTC ]
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The Amazon review for my debut novel was glowing, including words like “compelling” and “fun.” And then there was this: “If you love historical fiction, you’ll love The Last Book Party.” Say what? How could my novel, which is set during the 1980s—a decade of my own youth—be historical fiction?... Continue reading at Electric Literature
[ Electric Literature | 2019-08-01 11:00:53 UTC ]
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By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-31 04:01:04 UTC ]
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Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company's leading privacy executive tipping the privacy overhaul for a 2019 launch. Speaking last week at Adweek's inaugural... Continue reading at AdWeek
[ AdWeek | 2019-07-29 18:27:32 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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Piper Kerman, whose experiences and memoir inspired the Netflix prison dramedy, now works with inmates in correctional facilities. Continue reading at The New York Times
[ The New York Times | 2019-07-26 10:00:07 UTC ]
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Piper Kerman, whose experiences and memoir inspired the Netflix prison dramedy, now works with inmates in correctional facilities. Continue reading at The New York Times
[ The New York Times | 2019-07-26 10:00:06 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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How one listener's experience with a graphic novel on audio changed her perspective on audiobooks -- and her own reading life. Continue reading at Book Riot
[ Book Riot | 2019-07-23 10:40:52 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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The London Library has joined forces with indie publisher Jacaranda for its #Twentyin2020 project, celebrating black British writers. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 11:44:25 UTC ]
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If you're an adult who looks back on their Nancy Drew days fondly, might I suggest picking up a grown-up mystery book series? Here's the best. Continue reading at Book Riot
[ Book Riot | 2019-07-18 10:41:20 UTC ]
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Digital reading app Libby has for some time allowed bookworms to play its audiobooks through Android Auto. Following an update that arrived today, folks with CarPlay-enabled infotainment systems can listen to the app's books through their setups too. Continue reading at Engadget
[ Engadget | 2019-07-15 19:07:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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