Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Chicken House has pre-empted the YA novel Unpregnant by debut authors Jenni Hendriks and Ted Caplan. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 12:03:55 UTC ]
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But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
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The Wellcome Trust and national funding agency UK Research & Innovation are backing a project to push "more transparent" communication around the nature and prices of OA publishing services. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 07:40:34 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Truong’s book is made up of women’s voices, each of them relating a version of the writer they loved. Continue reading at The Washington Post
[ The Washington Post | 2019-08-29 17:16:30 UTC ]
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The calendar of an indie bookseller requires lots of planning ahead, but can cause some seasonal confusion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 12:00:49 UTC ]
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Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 05:47:04 UTC ]
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The Authors Guild is supporting the Association of American Publishers (AAP) as the organisation sues Amazon’s audiobook company Audible over a new speech-to-text feature. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 10:51:31 UTC ]
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“The Girl Who Lived Twice” may sound like a James Bond film, but it’s much, much bleaker. Continue reading at The Washington Post
[ The Washington Post | 2019-08-23 13:00:00 UTC ]
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News Corp wants to give people an alternative to Google News and Apple News. The media company that owns Dow Jones Newswires and HarperCollins is working on its own news aggregation service, reported The Wall Street Journal. The service will be calle... Continue reading at Engadget
[ Engadget | 2019-08-22 21:14:00 UTC ]
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Tupelo Hassman’s follow-up to “Girlchild” has a lighter touch and a more hopeful message. Continue reading at The Washington Post
[ The Washington Post | 2019-08-17 12:00:00 UTC ]
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An outdated business model is spurring new initiatives in educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Following an unsettled five years, The Book People’s new c.e.o. Claire Bayliss has arrived with a fresh vision for the company: a rebrand and a further restructure, delivering significant profit over the next three years. Continue reading at The Bookseller
[ The Bookseller | 2019-08-16 03:08:07 UTC ]
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Former social affairs reporter Rick Morton attacked in print and online. Plus: Rowan Dean ignores police over Sydney stabbing attacksIt doesn’t take long for a top reporter at the Australian, with a regular presence on page one, to become the target of a front-page story in the combative... Continue reading at The Guardian
[ The Guardian | 2019-08-16 01:49:59 UTC ]
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To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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It ultimately took an extraordinary set of circumstances to clear the way for the reunion, but after three years of hemming and hawing (and the headlines-grabbing ouster of Les Moonves), CBS and Viacom have at long last agreed to a merger. The deal will bring together the CBS, Showtime, MTV,... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 20:58:29 UTC ]
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The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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A powerful new memoir refuses to turn a blind eye to sexual abuse and offers survivors a way forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-12 04:00:00 UTC ]
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In 2013, Sherwin B. Nuland wrote for the Book Review about Sheri Fink’s “Five Days at Memorial,” which depicted the crisis at a New Orleans hospital devastated by Hurricane Katrina. Continue reading at The New York Times
[ The New York Times | 2019-08-09 09:00:05 UTC ]
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