Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Barnes & Noble has now temporarily closed more than 500 stores and furloughed "a large number" of employees across all departments at its company headquarters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the Amazon Charts' Most-Sold: Fiction number one, as Adam Kay's This is Going to Hurt bounces back up into the Most-Sold: Non-Fiction top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 03:13:55 UTC ]
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Save Your Bookstore points you to the best way to get cash to shuttered booksellers near you. As COVID-19 has forced small bookstores to close, many are wondering how they’ll survive—though a surge in support from communities placing online orders is helping. A new app is designed to let you... Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:00:29 UTC ]
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Starting this week, Washington D.C.’s Kramerbooks & Afterwords Cafe is using Postmates, an app largely used for food delivery, to get books in the hands of readers in the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Andrea Camilleri’s posthumous novel follows two mysteries that at first seem incomprehensible. Continue reading at The Washington Post
[ The Washington Post | 2020-03-26 13:00:00 UTC ]
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A crowdfunder set up by the trade to raise money for booksellers affected by the Covid-19 pandemic has increased its target to £100,000 after Penguin Random House and the Booksellers Association pledged support. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 19:31:47 UTC ]
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Join author Steph Cha and Joe Ide for a streaming conversation about new L.A. noir. The March 30 event will be live. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-25 19:15:02 UTC ]
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Director says in new memoir that not raising his adopted daughter after abuse allegations – which he denies – was ‘one of the saddest things’ of his lifeWoody Allen has written that he “would welcome Dylan [Farrow] with open arms if she’d ever want to reach out”, in his recently published memoir... Continue reading at The Guardian
[ The Guardian | 2020-03-24 17:17:03 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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“The Glass Hotel” is inspired by Bernie Madoff’s Ponzi scheme, so the real pathogen this time is deceit. Continue reading at The Washington Post
[ The Washington Post | 2020-03-23 18:17:00 UTC ]
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In a letter to employees, Emily Powell, owner of Powell's Books in Portland, Ore., said the store would be closed for a minimum of eight weeks, forcing layoffs. Former employees rejected her explanation, saying it "added insult to injury." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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A reader who fell out of love with short story collections ponders how best to make reading short stories part of the routine again. Continue reading at Book Riot
[ Book Riot | 2020-03-18 10:39:38 UTC ]
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Macmillan Publishers has announced they will return to the library ebook pricing model that was in place October 31, 2019. Continue reading at Book Riot
[ Book Riot | 2020-03-17 20:14:04 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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While some regional indie bookseller organizations have canceled spring forum meetings, others are creatively tweaking schedules to put on unique events, ranging from virtual gatherings to mini-forums. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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Independent bookshops across the country are closing their doors to protect staff and customers from the coronavirus outbreak. Many indie shops are encouranging customers to support their businesses and place orders online. Delivery services have also been ramped up across the board, with some... Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 22:52:52 UTC ]
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Ken Liu, the Hugo and Nebula Award-winning author of more acclaimed SFF short stories than you can shake a futuristic stick at, will soon be bringing his expansive imagination to the small screen. As Publishers Marketplace announced earlier today, AMC has acquired the rights to the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-13 14:30:21 UTC ]
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The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
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