Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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The liberals are coming, and they’re bringing fancy coffee

Columnist Kristin B. Tate warns that demographic shifts will turn red cities blue. Continue reading at The Washington Post

[ The Washington Post | 2020-03-06 13:00:00 UTC ]
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Bill Buford Could Stand the Heat, So He's Back In the Kitchen

Fourteen years after the bestselling 'Heat,' Buford is back with another culinary adventure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
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Despite Me Too, Woody Allen's Memoir Is Coming In April

The director allegedly sexually abused his adoptive daughter Dylan Farrow when she was 7 years old. Continue reading at HuffPost

[ HuffPost | 2020-03-02 21:29:55 UTC ]
More news stories like this | All news stories tagged with: #memoir #woody allen

Long-rumored Allen memoir coming in April

 A memoir by Woody Allen, rumored for years and once thought unpublishable in the #MeToo era, is coming out next month. Grand Central Publishing, a division of Hachette Book Group, announced Monday... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-03-02 19:41:59 UTC ]
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Amazon's Kindle and Kindle Paperwhite drop back to all-time low prices

Amazon's latest Kindle and Kindle Paperwhite are back down to their lowest prices since Black Friday. The newest Kindle Paperwhite is now $85, instead of the usual $130, while the latest standard Kindle is $60, instead of the usual list price of $90.... Continue reading at Engadget

[ Engadget | 2020-03-02 13:55:00 UTC ]
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How Facebook’s early decisions set the stage for scandal

Steven Levy mines the company’s history and talks to its leaders to figure out where things went wrong. Continue reading at The Washington Post

[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines

Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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New editions of six Stanisław Lem books place the sci-fi icon back in the spotlight.

This month, science fiction fans and Solaris lovers everywhere have cause to celebrate: six newly-illustrated editions of work by the late Polish author Stanisław Lem (1921-2006) are being published by The MIT Press. Lem’s influence on science fiction has been compared to that of authors like... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-20 16:57:37 UTC ]
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Greta Thunberg family memoir coming in March

Greta Thunberg’s "raw and powerful" family story, written largely by her mother Malena Ernman, will be published by Allen Lane on 5th March. Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:10:37 UTC ]
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Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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Meet the booksellers who are fighting back against the algorithm

Could a bespoke book subscription service break you out of your reading rut or encourage you to explore new genres?Heywood Hill bookshop has stood on the same spot since 1936. It inhabits a Georgian townhouse at 10 Curzon Street in Mayfair, London, a blue plaque outside commemorating its most... Continue reading at The Guardian

[ The Guardian | 2020-02-13 11:00:00 UTC ]
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Behind the scenes of James Bond: A new book offers a look back at the longest-running movie franchise

“Nobody Does It Better” dishes dirt from directors and stars, among others in 007’s orbit. Continue reading at The Washington Post

[ The Washington Post | 2020-02-12 13:04:35 UTC ]
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The Graveyard Talks Back: Arundhati Roy on Fiction in the Time of Fake News

Below is the text of the 2020 Clark Lecture in English Literature instituted by Trinity College, Cambridge. * Thank you for inviting me to deliver this, the Clark Lecture, now in its 152nd year. When I received the invitation, I scrolled down the list of previous speakers, the many “Sirs” and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-12 09:49:50 UTC ]
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A look back at the triumphs and stumbles of the original Kindle

Amazon released the original Kindle back in 2007. In the years since, the devices have managed to peak, go mainstream and then get largely replaced by tablets and smartphones. Amazon's first Kindle was 7.5 inches tall with a high-contrast screen, an... Continue reading at Engadget

[ Engadget | 2020-02-01 14:00:00 UTC ]
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An indictment of education reformers, and a call to fight back

Diane Ravitch offers disturbing and inspiring tales from the battle over public schools. Continue reading at The Washington Post

[ The Washington Post | 2020-01-31 04:41:30 UTC ]
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To read or reread? New books are alluring, but don’t discount the value of the familiar

Bestsellers are mostly ephemeral. As we go through life, some other books are worth returning to. Continue reading at The Washington Post

[ The Washington Post | 2020-01-29 16:00:00 UTC ]
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Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
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SHARJAH FOCUS: Which authors are coming to London Book Fair?

Khulood Al Mu’alla Khulood Al Mu’alla was chosen this year as an honorary member of the Costa Rica Poetry Foundation and advisor to the International Poetry Festival of Costa Rica. She was honoured along with three poets as part of His Highness Sheikh Mohammed bin Rashid Al Maktoum Poets of... Continue reading at British Council global

[ British Council global | 2020-01-27 10:55:59 UTC ]
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See the weird, wonderful ads that made Americans love computers

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company

[ Fast Company | 2020-01-27 09:00:47 UTC ]
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