Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Macmillan Publishing in the US is setting up a new 13-member committee to run the company, with c.e.o. John Sargent stepping back from day-to-day management “to make room for new voices”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 17:16:31 UTC ]
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In 2012, the literary critic Suzi Feay lamented the lack of new lesbian voices in UK publishing. Describing what she saw as “a shortage of lesbian writers in Britain today”, she wondered who would follow in the footsteps of established authors like Ali Smith, Sarah Waters and Jeanette Winterson.... Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 12:20:04 UTC ]
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HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 02:30:13 UTC ]
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A Friday afternoon court hearing on the Trump challenge to John Bolton's book produces no prior restraint, and Simon & Shuster thanks the International Publishers Association for its support. The post As IPA Backs Simon & Schuster on Bolton Book, Court Hearing Yields Little appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-19 21:17:52 UTC ]
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The author follows the lives of four high school students in his latest book, 'Show Them You're Good.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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Graywolf Press, located five miles from where George Floyd was killed in Minneapolis, is donating $25,000 from the sales of its books that address racism to five local organizations selected by junior staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-18 04:00:00 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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ShortBox is a one-of-a-kind small press that publishes a carefully curated collection of minicomics and sends them out into the world as part of a mail-order box. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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Penguin Random House plans to reopen its Colchester distribution centre next week after the facility was closed late last month for a systems upgrade. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 18:41:00 UTC ]
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The thriller has been a best-seller mainstay with a movie adaptation in the works. Continue reading at The Washington Post
[ The Washington Post | 2020-06-16 15:46:12 UTC ]
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Klara and the Sun, the first novel by Kazuo Ishiguro since he was awarded the Nobel Prize in Literature in 2017, will be published by Faber & Faber on 2nd March 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 08:35:46 UTC ]
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Staff at Hachette working on J K Rowling's new book The Ickabog have threatened to down tools over the author's recent comments affecting the transgender community. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 07:05:23 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Even while working from home, the Kids Can Press children's book team in Toronto will see a premiere today of a new film based on its CitizenKid series. The post Coronavirus Worklife: Canada’s Kids Can Press Launches ‘CitizenKid: Earth Comes First’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-05 16:36:37 UTC ]
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Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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Two indie publishers have shared their concerns about the coming autumn, and emphasised the importance of flexible plans moving forward. Continue reading at The Bookseller
[ The Bookseller | 2020-06-02 12:51:35 UTC ]
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