Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

Other news stories related to: "Facebook's new mobile ad format keeps users coming back to familiar apps"

Apple removes more unlicensed games from the App Store in China

The App Store is reportedly looking a little different in China today. According to Reuters, Apple has removed roughly 39,000 games owned by developers and publishers that don’t have an ISBN (International Standard Book Number) from the Chinese gover... Continue reading at Engadget

[ Engadget | 2020-12-31 13:01:44 UTC ]
More news stories like this | All news stories tagged with: #isbn #app store #china today

NetGalley data breach may have exposed user information

Digital advance-copy service NetGalley has revealed it suffered a data breach just before Christmas that may have exposed members' information. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 00:17:57 UTC ]
More news stories like this | All news stories tagged with: #data breach

In his memoir, Georgetown’s John Thompson doesn’t hold back

The late basketball coach offers an honest, unsparing look at his life and his ex-employer. Continue reading at The Washington Post

[ The Washington Post | 2020-12-24 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #hold back

Back of the net

The age-old issue around what can be done to encourage boys to read has been brought into sharper focus over recent weeks with the announcement that Marcus Rashford, supported by MacMillan, is launching a book club. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 22:26:17 UTC ]
More news stories like this | All news stories tagged with: #book club #marcus rashford #recent weeks

Their Publishing Imprint Closed. Now They’re Bringing It Back.

In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times

[ The New York Times | 2020-12-18 10:00:29 UTC ]
More news stories like this | All news stories tagged with: #publishing imprint #julie grau #cindy spiegel #biggest players

Child brings back Clarice Bean for 'Christmas classic' with HCCB

Lauren Child is bringing back Clarice Bean in a “spectacularly cinematic Christmas classic” for HarperCollins Children's Books. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 02:21:05 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #harpercollins children #lauren child #christmas classic

Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age

[ Advertising Age | 2020-12-10 10:59:27 UTC ]
More news stories like this | All news stories tagged with: #—including access #find options #corporate subscriptions #subscribers make #newsletters galore #cmo strategy #@adage #staying safe #buddhist monk #adrianne pasquarelli #i-hsien sherwood

Visa picks W+K, and Facebook wrangles anti-vaccine lies: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age

[ Advertising Age | 2020-12-04 11:04:31 UTC ]
More news stories like this | All news stories tagged with: #manga #—including access #@adage #$5 million #corporate subscriptions #newsletters galore #cmo strategy #staying safe #xbox series

NYC radical bookstore Bluestockings is back—and they need your help.

YES! The volunteer-run, collectively owned radical bookstore and activist center Bluestockings is reopening in a new location after shutting down over the summer and fall. In July, Bluestockings announced they were shutting down their original location at 172 Allen Street for both pandemic and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-03 16:23:15 UTC ]
More news stories like this | All news stories tagged with: #bookstore #literary hub #ve found #original location

Lilliam Rivera’s Orpheus and Eurydice Remix: Talking about Never Look(ing) Back, by Bayleigh Acosta

Interviews Photo of Lilliam Rivera by Lilith Ferreira / Las Fotos Project Lilliam Rivera is an award-winning author of children’s books who currently resides in Los Angeles, California. Rivera’s work has appeared in the New York Times,... Continue reading at World Literature Today

[ World Literature Today | 2020-12-02 22:19:21 UTC ]
More news stories like this | All news stories tagged with: #award-winning author #short stories #caribbean—puerto rico #puerto rico #human experience #alternating perspectives #comfortable environment #familiar aspects #larger audience #spirituality elevate #spiritual entity #inciting factor #healing tale #—creating #familial strife #women alike #budding career

An Orpheus and Eurydice Remix: Talking to Lilliam Rivera about Never Look(ing) Back, by Bayleigh Acosta

Publishers Would Back a Reinvented BookExpo

With Tuesday's news that ReedPop was pulling the plug on the current version of BookExpo and BookCon, most people contacted by 'PW' expressed little interest in returning to the same kind of show—but nearly all hoped some type of annual event could be created. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-02 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookexpo #annual event #current version

New Paula Hawkins thriller coming from Transworld in August 2021

Transworld has announced the publication of a new book from bestselling novelist Paula Hawkins next summer – the "propulsive, twisty" thriller A Slow Fire Burning. Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 04:03:19 UTC ]
More news stories like this |

Star names feature on multi-format storytelling platform Alexander

A multi-format storytelling platform, featuring the work of authors including Colum McCann and Chigozie Obioma, and audio performers including Helena Bonham-Carter and David Tennant, has launched this week. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 20:07:03 UTC ]
More news stories like this | All news stories tagged with: #david tennant #chigozie obioma

Marcus Rashford's book club couldn't come at a better time – children's reading is at a 15-year low

Research shows action is needed to get more kids reading for pleasure – especially those from disadvantaged and minority backgrounds. Continue reading at The Conversation

[ The Conversation | 2020-11-20 16:53:51 UTC ]
More news stories like this | All news stories tagged with: #book club #marcus rashford

Lockdown drives 'explosive' online sales across formats, says BookStat's Abbassi

The past six months have seen “explosive” online sales with print books up by 45%, e-books by 30% and audio increasing 28%, according to figures from Bookstat c.e.o. Paul Abbassi. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 01:00:03 UTC ]
More news stories like this | All news stories tagged with: #print books #online sales #paul abbassi

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | All news stories tagged with: #quarto #books imprint #quarto group

A new Jane Austen anthology series is coming to the CW.

It is a truth universally acknowledged . . . that the CW is developing an anthology series inspired by Jane Austen’s works! The series, titled Modern Austen, will tackle a different Jane Austen novel each season and reimagine it as six modern stories. Modern Austen’s first season will set Pride... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-13 16:26:19 UTC ]
More news stories like this | All news stories tagged with: #anthology #literary hub #jane austen

Your next book recommendation will come from a bot living under the Bixby Creek Bridge.

The robots are coming for our jobs, but I think I was hoping they would avoid niche literary media a bit longer. Alas, our day has arrived: Booxby, an AI-driven platform that collects data from manuscripts for marketing purposes, has now launched a free book recommendation tool. Be good and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-12 16:50:30 UTC ]
More news stories like this | All news stories tagged with: #free book #literary hub #marketing purposes