Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 20:30:31 UTC ]
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Fans can find the actress’s book recommendations, special merch, and pop-up events on the new mobile platform. Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app... Continue reading at Fast Company
[ Fast Company | 2021-02-03 10:00:34 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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A thoughtful line-up of actors is an early sign that this adaptation of Neil Gaiman’s DC Comics series is in good handsNeil Gaiman’s comic book The Sandman isn’t quite in the canon of unadaptable literature, but converting it from page to screen is not a task for the fainthearted. That is why... Continue reading at The Guardian
[ The Guardian | 2021-02-02 11:00:34 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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The Reading Agency is relaunching its Reading Ahead literacy programme on 1st February with a new digital platform, and support from authors including Andy McNab, Adele Parks and Martina Cole. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 07:05:59 UTC ]
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Publishers say there has long been demand for titles on women’s empowerment, but #MeToo and other social justice movements have created a sense of urgency around these books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-29 05:00:00 UTC ]
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Just 10 years on from the children's indie's inception, the list has stonking TCM sales and a flurry of awards to its name. Its three co-founders reveal the key to its success. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 19:35:06 UTC ]
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The best-selling author just found out that her debut novel is soon to be on the first lady’s bedside table. Continue reading at The New York Times
[ The New York Times | 2021-01-28 10:00:04 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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Hannah Bright is returning to the publishing industry, joining the Midas books team as senior accounts manager from mid February. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 01:26:23 UTC ]
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Reedsy.com describes indie publishing as “…any form of publishing that doesn’t rely on the Big 5 publishing houses.” I have produced work with three such companies. I left them unsatisfied. I didn’t like the royalty payouts, or lack of. I didn’t like their “go to market” strategies. I didn’t... Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 11:59:04 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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In May 2019, Manchester-born writer and journalist Anita Sethi was on a TransPennine train from Liverpool to Newcastle when she became the victim of a race hate crime, a male passenger attacking her with words that, she wrote later, “hurt the very heart of me”. Sethi bravely reported the racial... Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 15:24:54 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Whether you're practicing a language, or want to read a book in its original language, try these audiobook apps for language learning. Continue reading at Book Riot
[ Book Riot | 2021-01-20 11:39:00 UTC ]
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After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian
[ The Guardian | 2021-01-16 19:00:40 UTC ]
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These eight reading list apps can help you stay organized and focused on your reading goals throughout 2021. Continue reading at Book Riot
[ Book Riot | 2021-01-08 11:40:00 UTC ]
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