Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Electronic Arts is dipping back into college football with a limited-time mode in Madden NFL 22. The Campus Legends mode features ten school teams, including rosters filled with college football icons, as well as current and former NFL stars who are alumni of those squads.The event is available... Continue reading at Engadget
[ Engadget | 2021-08-31 17:25:25 UTC ]
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Conflicts over race, culture and inclusion have roiled the Romance Writers of America, the Society of Children’s Book Writers and Illustrators and other groups devoted to books and literature. Continue reading at The New York Times
[ The New York Times | 2021-08-30 18:34:42 UTC ]
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The Novus banking app allows users to choose which charities will receive support, based on their purchases. The post Book Aid International Announces Partnership With the Novus App appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-25 01:10:14 UTC ]
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Finnish literacy initiative Read Hour is coming to the UK for the first time in September. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 16:53:02 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget
[ Engadget | 2021-08-19 17:45:33 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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Mobile comics platform Webtoon is teaming up with DC to produce digital comics series set in the DC superhero universe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-18 04:00:00 UTC ]
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A story for children about families with same-sex parents has been published in Russia as part of a campaign to have the country’s ‘gay propaganda’ law repealedA month after a Hungarian bookshop chain was fined for selling a children’s story about a day in the life of a child with same-sex... Continue reading at The Guardian
[ The Guardian | 2021-08-17 14:33:19 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has bounced back to the UK Official Top 50 number one spot, for an 11th week in total and a sixth week in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 16:44:24 UTC ]
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The white woman behind the popular Instagram account @soyouwanttotalkabout has apologised after claims that she has co-opted the black author’s brandThe white woman behind an Instagram account with almost three million followers has apologised for the “harm” she caused to bestselling black... Continue reading at The Guardian
[ The Guardian | 2021-08-16 16:19:00 UTC ]
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Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:39:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Online retail giant Amazon has cut back its pioneering drone delivery team, but says it will still have a Prime Air presence in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 16:20:14 UTC ]
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Kensington Publishing will launch a new cozy mystery imprint, Kensington Cozies, later this year. Going forward, all cozies published by Kensington will be folded into the new imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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Pearson’s underlying revenue increased by 17% in the first half of 2021, reflecting a “strong rebound” from last year, and “encouraging momentum in the underlying business”. The company has also announced a new college app launching in the US today, called Pearson+. Continue reading at The Bookseller
[ The Bookseller | 2021-07-30 05:24:08 UTC ]
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Buzzy new novels from Alexandra Kleeman, Leila Slimani and Stephen King, Billie Jean King’s memoir and plenty more. Continue reading at The New York Times
[ The New York Times | 2021-07-28 17:14:59 UTC ]
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Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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The essay collection will show what “really makes her tick” as she writes about marriage, motherhood and her career in show business. Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-20 13:34:18 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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