Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
The primary French publishing association, SNE, hails a new report on open access and science. The post France’s Scientific Publishers Back an ‘Open Science’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-08 22:44:08 UTC ]
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The Texas Library Association Annual Conference is back in person this year, set for April 25–28 under a conference theme of “Recover, Rebalance, Reconnect.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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“Tasha” is Brian Morton’s memoir of his complicated relationship with the woman who raised him. Continue reading at The New York Times
[ The New York Times | 2022-04-05 09:00:06 UTC ]
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The third day of its 2022 run saw Bologna Children's Book Fair catch its in-person stride with wall-to-wall activity. The post Bologna Is Back: Brisk Programming, Meetings, Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-23 17:55:41 UTC ]
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"French Braid," Anne Tyler's 24th novel, will be immediately recognizable to her fans. Continue reading at The Washington Post
[ The Washington Post | 2022-03-22 12:00:08 UTC ]
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Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget
[ Engadget | 2022-03-22 10:35:35 UTC ]
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For over 30 years, Nigerian writer Ben Okri has been at the forefront of international literature, but has not attained widespread name recognition in the United States. Other Press wants that to change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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George Saunders has been busy—teaching the craft of writing (rigorously, one might add) on Substack, as well as continuing to teach at Syracuse—but his personal writing hasn’t taken a backseat: on October 18, Random House will publish Liberation Day, his new short story collection. (!!!)... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-11 18:09:44 UTC ]
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The times they are a-changin’: Bob Dylan’s first book in eighteen years is coming out this November via Simon & Schuster. It will be Dylan’s first published book since winning the Nobel Prize for Literature in 2016. According to Simon & Schuster, The Philosophy of Modern Song is a... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-09 17:15:40 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Capitalism and Slavery, by the future first prime minister of Trinidad and Tobago Eric Williams, argues that the abolition of slavery was motivated by economic, not moral, concernsA book of unpalatable truths about Britain’s slave trade has become a UK bestseller, almost 80 years after author... Continue reading at The Guardian
[ The Guardian | 2022-03-02 13:59:03 UTC ]
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On February 17, Amazon implemented dramatic changes on ComiXology, prompting heavy backlash from the comic book community. Continue reading at Book Riot
[ Book Riot | 2022-02-25 11:30:00 UTC ]
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Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
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Academic publishing: For speed to publication and interdisciplinary collaboration, Springer Nature partners with RWTH Aachen. The post ‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-21 16:17:13 UTC ]
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The following contains spoilers for season four, episodes eight and nine of 'Star Trek: Discovery' and season one of 'Star Trek: Prodigy.'In the initial pitch for Star Trek, way back in 1964, the series was described as “Wagon Train to the Stars.” This was mostly in reference to its sense of... Continue reading at Engadget
[ Engadget | 2022-02-17 14:00:43 UTC ]
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Lee Enterprises' effort to repel a hostile takeover got a boost this week when a judge ruled the newspaper publisher could ignore two director nominations from the Alden Global Capital hedge fund Continue reading at ABC News
[ ABC News | 2022-02-15 18:29:26 UTC ]
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Thema Bryant, an ordained minister, clinical psychologist, and the next president of the American Psychological Association, lays out steps for processing grief and “making the journey back to yourself” in her new book, 'Homecoming.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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James R. Gaines profiles famous and lesser-known advocates who, at a time of conformity, believed change was possible. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 13:00:35 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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