Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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Book to Film and Back: 'Star Child' Returns to Print with A24

Indie entertainment company A24's publishing division is bringing Claire A. Nivola's 2014 picture book 'Star Child' back into print in a redesigned and expanded edition; the book was prominently featured in the 2021 film 'C’mon C’mon,' written and directed by Mike Mills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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Tracy Flick is back — and she’s tired of losing

Tracy Flick, the ambitious high school student from Tom Perrotta's "Election," is now an assistant principal in the sequel, "Tracy Flick Can't Win" Continue reading at The Washington Post

[ The Washington Post | 2022-06-07 13:57:02 UTC ]
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Audiobooks: Storytel’s Yasmina Jraissati on the Format’s Progress in the Arab World

'We're in a good position,' says Storytel's Yasmina Jraissati, after the audiobook service Storytel's first five years in the region. The post Audiobooks: Storytel’s Yasmina Jraissati on the Format’s Progress in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-03 20:27:27 UTC ]
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Amazon no longer offers in-app Kindle and Music purchases on Android

If you use Amazon’s Kindle app on Android, you may have noticed the software doesn't offer the option to buy and rent ebooks or subscribe to the company’s Kindle Unlimited service anymore. Amazon announced the change last month and more recently began notifying customers of the move via email.If... Continue reading at Engadget

[ Engadget | 2022-05-31 16:17:08 UTC ]
More news stories like this | All news stories tagged with: #kindle #ebooks #search giant #june 1st #google partnered #nook app


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Tokyopop Marks 25 Years: CEO Stu Levy Looks Back and Ahead

Founded 25 years ago by Stu Levy at a time when manga was a niche within a niche, Tokyopop brought manga—Japanese book-format comics—to a new generation of young American fans, ushering in a new era in North American comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek

[ AdWeek | 2022-05-11 14:10:39 UTC ]
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Free Comic Book Day is Back!

Free Comic Book Day is back!! Before you head to your local comic book store, check out our faves and remember to support your local. Continue reading at Book Riot

[ Book Riot | 2022-05-06 10:31:00 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Rep. Lauren Boebert Says She Wrote A Book And Twitter Users Are Absolutely Baffled

The far-right lawmaker's history of botching both spelling and facts has many wondering just what's in her book. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
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15 great paperback books coming out this May.

I love paperbacks. They’re more affordable and lighter than their hardcover elder siblings, and you don’t have to deal with the flaps of a book jacket (don’t @ me). Sometimes they come with a cute little cover re-design. In case you missed these stellar books the first time around, here they are... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-03 16:24:58 UTC ]
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A Young Woman’s Formative Queer Affair With a Married Lover

Many of us know Michelle Hart from her wonderful work highlighting queer writers when she was the assistant books editor at O, the Oprah Magazine. Now, she has her own novel to add to the fold: We Do What We Do In The Dark, an exquisitely written, intimately affecting novel about Mallory, a... Continue reading at Electric Literature

[ Electric Literature | 2022-05-03 11:00:00 UTC ]
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Audiobooks: A Revolution in Format

The audiobook has made the move to center stage in a digital publishing world, writes ‘PW’ audio correspondent Shannon Maughan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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HBO Max exec admits to the app’s early flaws

Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget

[ Engadget | 2022-04-14 23:32:58 UTC ]
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Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
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The New York Public Library makes four banned books free nationwide on its e-reader app

The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget

[ Engadget | 2022-04-13 23:48:05 UTC ]
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Marvel’s 'All-Out Avengers' Series Is Coming This Fall. Here’s What Fans Should Know.

Marvel says the new comic book series will kick off with everyone's favorite A-List Avengers. Continue reading at The Huffington Post

[ The Huffington Post | 2022-04-13 22:29:27 UTC ]
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Authors and Booksellers Mobilize for Midterm Voters

Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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'It's Okay To Be A Unicorn' Comes Under Fire In Ohio School District

Author Jason Tharp said a school principal told him last week that he could no longer read his book at a local school event. Continue reading at The Huffington Post

[ The Huffington Post | 2022-04-12 00:49:07 UTC ]
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