Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
The return, after an agreement that brought a raise in pay for the lowest earners at the publisher, represented a victory to many of the more than 250 workers involved. Continue reading at The New York Times
[ The New York Times | 2023-02-21 19:43:29 UTC ]
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Take a trip back in time without leaving your seat with 25 of the best historical fiction books of the past 10 years! Continue reading at Book Riot
[ Book Riot | 2023-02-21 11:34:00 UTC ]
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Last year's bookstore sales increased to prepandemic levels, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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“As a leading publisher of progressive education books, our response to Ron DeSantis and the College Board will be to bring attention to this chilling, racist, and cynical moment,” New Press publisher Ellen Adler told PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
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We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget
[ Engadget | 2023-02-10 16:29:46 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget
[ Engadget | 2023-02-06 18:00:28 UTC ]
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Revenue rose at Amazon in 2022 over 2021, but profits declined, with sales in the company's online business falling for the fourth time in five quarters. The company plans to cut 18,000 jobs worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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All hail the paperback release. * Tessa Hadley, Free Love (Harper Perennial, February 7) The HarperCollins Union has been on strike since November 10, 2022. Literary Hub stands in solidarity with the union. Please consider donating to the strike fund. “The stories of break and repair in this... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-02 16:04:29 UTC ]
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Kindle's Paperwhite 5 launched in 2021, but Amazon has just spruced up the models a bit with a couple of new colors and put them on sale for good measure. You can now grab them in Agave Green and Denim, with the regular 16GB variant priced at $110 (27 percent/$40 off) and the Signature version... Continue reading at Engadget
[ Engadget | 2023-02-02 09:51:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The Duffer Brothers, creators of the Netflix hit 'Stranger Things,' were big fans of the Choose Your Own Adventure middle grade series and a tie-in based on the fourth season of the show is coming from Random House in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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Netflix's 'One Piece' is based on the popular manga series of the same name by Eiichiro Oda, who is also an executive producer of the show. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-30 17:14:27 UTC ]
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Jesmyn Ward's next novel, LET US DESCEND, will be published on October 3, 2023. It's her first novel since SING, UNBURIED, SING. Continue reading at Book Riot
[ Book Riot | 2023-01-28 01:23:42 UTC ]
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Lovers of gorgeous prose and ghost-soaked literary fiction rejoice: two-time National Book Award winner Jesmyn Ward’s next novel officially has a release date. Let Us Descend, Ward’s first novel in five years (since 2017’s Sing, Unburied Sing) will be published by Scribner on October 3. The... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-27 15:09:45 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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When director Lizzie Gottlieb set out to explore the remarkable partnership between her father, celebrated book editor Robert Gottlieb, and the preeminent political biographer Robert Caro for her new documentary Turn Every Page, she knew being impartial was not only impossible, it was beside the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-23 09:58:01 UTC ]
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