Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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This Alaska bookstore in Sarah Palin’s hometown isn’t backing down about its drag story time.

Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
More news stories like this | All news stories tagged with: #bookstore #sarah palin


The Best Coming-of-Age Stories about Adolescence

By Dr Oliver Tearle (Loughborough University) Many notable short stories focus on the rough passage from childhood to adulthood. Of course, the transition from ‘child’ to ‘adult’ does not happen overnight, and is not the result of a single epiphany of crucial moment, but writers of short fiction... Continue reading at Interesting Literature

[ Interesting Literature | 2023-05-01 17:00:31 UTC ]
More news stories like this | All news stories tagged with: #short stories #short fiction #crucial moment #happen overnight #coming-of-age stories


iRobot's Roomba 694 drops back to $180, plus the rest of the week's best tech deals

Two factors had an effect on the deals we saw this week: spring sales and early Mother's Day promotions. Even if you don't need a gift for a mom or it's still cold (or weirdly summery hot) where you are, you can snag a decent price on some of our recommended tech. Like our top budget robot... Continue reading at Engadget

[ Engadget | 2023-04-28 18:00:16 UTC ]
More news stories like this | All news stories tagged with: #kindle #ebooks #follow @engadgetdeals #$40 savings #buying advice #holding firm #wireless headset


Lit Agent Sees 'No Shrinking Back' on DEI

Jevon Bolden, an activist for agents and authors of color, praises religion publishers' DEI intentions, then prods them for progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Facebook Made BuzzFeed, Then Killed It

The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired

[ Wired | 2023-04-24 11:00:00 UTC ]
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Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | All news stories tagged with: #digital media #online publishing #creator economy


Comixology’s Marvel Comics app is shutting down in June

Marvel announced today that its Comixology-operated Marvel Comics app is shutting down this June. Fortunately, comic fans who bought issues in the app can access them in the company’s self-operated Marvel Unlimited app. The shutdown comes several months after layoffs at Amazon (Comixology’s... Continue reading at Engadget

[ Engadget | 2023-04-19 18:50:06 UTC ]
More news stories like this | All news stories tagged with: #digital content #subscription platform #initial release #discounted price #extra steps #ios users #android users #marvel universe


Manga—All Kinds, All Formats—Goes Global

Strong North American manga sales in recent years have resulted in a vibrant and still-growing marketplace offering a wide range of manga and manga-adjacent pop culture content from around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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Learn something new every day and save 77% off this top-rated app

If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World

[ PC World | 2023-04-18 08:00:00 UTC ]
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Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
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Paying Twitter users can now post up to 10,000 characters

One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World

[ PC World | 2023-04-14 14:57:40 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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The Guardian view on US book bans: time to fight back | Editorial

Censorship is surging thanks to an organised rightwing minority targeting books on LGBTQ and Black characters and issues“A book is a loaded gun in the house next door,” warns a character in Fahrenheit 451, Ray Bradbury’s dystopian vision of an America where books are considered so dangerous they... Continue reading at The Guardian

[ The Guardian | 2023-04-13 17:21:33 UTC ]
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WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming

Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek

[ AdWeek | 2023-04-12 19:25:11 UTC ]
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2nd lawmaker voted back into Tennessee House following expulsion for gun reform protest

Commissioners in Memphis have voted to send Justin Pearson back to the Legislature in Nashville. Republicans banished Pearson and Rep. Justin Jones last week over their role in a gun control protest on the House floor after a deadly school... Continue reading at CBC

[ CBC | 2023-04-12 19:04:26 UTC ]
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NYPD's Spot Robot is back for use in 'hazardous situations'

Back in 2021, the New York Police Department (NYPD) cancelled a planned deployment of the Spot robot dog [aka "Digidog"] following a public backlash. Now, New York City's current law and order mayor Eric Adams has brought the robot dog back for use in "hazardous situations," The New York Times... Continue reading at Engadget

[ Engadget | 2023-04-12 06:19:27 UTC ]
More news stories like this | All news stories tagged with: #science fiction #press conference #gather information


‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Amazon's Kindle Paperwhite falls back to $100, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of good tech deals. Today's highlights include Amazon's Kindle Paperwhite back down to $100, which is within $5 of the popular e-reader's all-time low. Apple's AirPods Pro are $50 off their list price at $200, while the Apple Watch SE is a... Continue reading at Engadget

[ Engadget | 2023-04-07 15:00:31 UTC ]
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They’re (Paper)back!: Spring 2023 YA Paperback Books For Your TBR

Whether you love horror, thrill rides, romance, space adventures, or something else entirely, spring 2023 YA paperbacks have you set. Continue reading at Book Riot

[ Book Riot | 2023-04-05 10:37:00 UTC ]
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We can build immortal celebrities from ChatGPT and their existing back catalogs

Our reverence towards stars and celebrities was not borne of the 19th century’s cinematic revolution, but rather has been a resilient aspect of our culture for millennia. Ancient tales of immortal gods rising again and again after fatal injury, the veneration and deification of social and... Continue reading at Engadget

[ Engadget | 2023-04-04 18:00:30 UTC ]
More news stories like this | All news stories tagged with: #digital media #kindle #mona lisa #commercial breaks #silicon valley