Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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A new edition of Gone With the Wind comes with a warning.

The latest edition of Margaret Mitchell’s Civil War epic Gone With the Wind, published by Pan Macmillan in the UK, carries a warning on the first page, The Telegraph (which is really making this kind of thing their beat) reports. It goes like this: Gone with the Wind is a novel which includes... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 14:34:28 UTC ]
More news stories like this | All news stories tagged with: #pan macmillan #latest edition


Amazon's Kindle is back on sale for $80

Amazon is running a sale on Kindle e-readers just in time for outdoor reading, and there are a few good deals in the mix. The company is selling the base Kindle with lock screen ads for $80, or $20 off. That's near an all-time low, and makes it an easy pick if you want a compact, no-frills... Continue reading at Engadget

[ Engadget | 2023-04-03 13:26:16 UTC ]
More news stories like this | All news stories tagged with: #kindle #follow @engadgetdeals #larger screen #300ppi display #all-time low


Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | All news stories tagged with: #self-published book #self-published author #john lewis #fire-sneezing dragon #picture book #striking similarity #copyright infringement #trouble-making dragon


Making Books Come Alive: Close-Up on Hardie Grant North America

Longtime publisher Hardie Grant is kicking off their North American line of food and lifestyle titles in style. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #lifestyle titles #making books


Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | All news stories tagged with: #audiobook #years back #hear back #taking place #24-hour period


E-book library app OverDrive is shutting down on May 1st

OverDrive, the service you can use to borrow ebooks, audiobooks and other digital media from your local library, school or university, is shutting down. In a blog post spotted by TechCrunch, OverDrive announced last week it would shutter the app on May 1st, 2023. The company first shared it was... Continue reading at Engadget

[ Engadget | 2023-03-28 19:48:07 UTC ]
More news stories like this | All news stories tagged with: #digital media #kindle #signs point #immediately respond #local library #app stores #kindle device


Apple's AirPods Pro drop back to $200, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget

[ Engadget | 2023-03-24 15:43:59 UTC ]
More news stories like this | All news stories tagged with: #kindle #e-book #follow @engadgetdeals #$40 discount #bad actors #larger screen


ATTACK ON TITAN Publisher Kodansha Launching Manga App

Kodansha, the publisher of widely popular manga like Attack on Titan and others, is launching a manga app this year. Continue reading at Book Riot

[ Book Riot | 2023-03-22 20:54:21 UTC ]
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'Attack on Titan' publisher Kodansha is launching its own Manga app

Reading some of your favorite Manga series may be getting a little easier soon: Kodansha, the publisher behind hit titles like Attack on Titan and Ghost in the Shell, has announced that it's launching a new digital reading platform in May. Simply titled, K Manga, the new app promises to launch... Continue reading at Engadget

[ Engadget | 2023-03-21 14:00:32 UTC ]
More news stories like this | All news stories tagged with: #kodansha #manga #sailor moon #back catalog #popular series


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Regalo Press Announces 15 New Titles Coming September 2023

Notable authors with upcoming works include current affairs commentator Nancy Grace, Pulitzer Prize-winner Dale Maharidge and TV writer and producer Tom Straw. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | All news stories tagged with: #privately owned #ongoing effort #expanded number


The Bologna Children's Book Fair Gets Its Bounce Back

With attendance back to pre-pandemic levels, there was lots of energy at publishing’s premiere children’s fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #children's book #pre-pandemic levels #bounce back #bologna children #book fair


Find new inspiration with this CES-featured app

It often feels like the buzziest things to come out of CES every year are fascinating hardware, new applications of AI, and things that feel right out of science fiction movies. But, sometimes, the coolest things you find at CES are the most useful. Take, for instance, Deepstash... Continue reading at PC World

[ PC World | 2023-03-04 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #prices subject #greater control #powerful engine #personal development #app store


Attention: a new Zadie Smith novel is coming this fall.

This morning, Penguin Press announced that they will be publishing Zadie Smith’s next novel, The Fraud, on September 5, 2023. Here’s how the publisher describes the book: From acclaimed and bestselling novelist Zadie Smith, The Fraud is a kaleidoscopic work of historical fiction set against the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-02 14:57:55 UTC ]
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Who will buy this little Welsh bookshop, which comes complete with hundreds of books?

Attention book lovers yearning to get out of Dodge: a down-on-its-luck bookstore in the Welsh mining town of Blaenavon (population 6,055) is headed to (online) auction next week, with bidding to open at the low low price of £72,000. Sure, it needs some work. But it comes with all the books, and... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-01 15:27:18 UTC ]
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14 Books Coming in March

A haunting horror novel set a century ago in the American West, Eleanor Catton’s first novel in a decade, a Ukrainian war diary and much more. Continue reading at The New York Times

[ The New York Times | 2023-03-01 10:00:54 UTC ]
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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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With New Model Language, Library E-book Bills Are Back

A year after a federal judge struck down Maryland's groundbreaking library e-book law, library advocates are backing revised legislation they say can help ensure “fair and equitable licensing terms" for library e-books while avoiding the thorny copyright issue that doomed Maryland’s effort. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Amazon's Kindle Paperwhite Kids falls back to an all-time low

Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget

[ Engadget | 2023-02-22 11:58:13 UTC ]
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