Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Graham Robb brings 2,000 years of history to life, weaving in rich details and forgotten characters. Continue reading at The Washington Post
[ The Washington Post | 2022-07-29 12:00:00 UTC ]
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One person joked that he was pretty sure the Missouri Senator's book would "fall well short of expectations." Continue reading at HuffPost
[ HuffPost | 2022-07-28 23:29:02 UTC ]
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Elizabeth Hand’s new book is no ordinary mystery novel but a genre-bending tale that captures the richness of Hawaii Continue reading at The Washington Post
[ The Washington Post | 2022-07-28 12:00:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Mecca Jamilah Sullivan, author of the new novel 'Big Girl,' recommends 10 essential stories of young people coming into deeper understandings of race, gender, class, sexuality, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-23 04:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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The Fable app is a new platform that aims to make reading more social. Here's what one writer thought of it. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:36:00 UTC ]
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The best science fiction and fantasy books hitting shelves in July. Grab 'em while they're hot! Continue reading at Book Riot
[ Book Riot | 2022-07-08 10:37:00 UTC ]
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The massive show returns in-person to San Diego this summer after a three-year hiatus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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In an update on the status of a "security incident" that forced Macmillan to take many of its computer systems offline, the company said it has made progress in restoring access, but said that while it is accepting orders electronically, it is “unable to process them at the time.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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The best coming of age manga capture this time in our lives in all its beauty and emotion and drama with earnest stories and illustrations. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:38:00 UTC ]
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Following the recent onslaught of attacks on LGBTQ+ rights across the nation, the Smithtown Library Board of Trustees passed a resolution on June 21st to remove all Pride month displays from their children’s sections across all four buildings in the library’s district. The New York Library... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-24 15:19:59 UTC ]
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Ubisoft released its long-delayed sports game Roller Champions last month on PC, PlayStation and Xbox, and Nintendo Switch players are about to join the fray. A UK eShop listing spotted by Nintendo Life first indicated the free-to-play title will be released on the hybrid console on June 21st.... Continue reading at Engadget
[ Engadget | 2022-06-20 17:10:28 UTC ]
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After publishing a tell-all memoir about her family’s struggles with undiagnosed mental illness, Lindsay Wong was surprised by their reaction when she moved back in with her parents during the pandemic. Continue reading at CBC
[ CBC | 2022-06-17 15:51:56 UTC ]
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Calhoun explores the life of poet Frank O'Hara while considering her relationship with her father, art critic Peter Schjeldahl. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 15:41:50 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Five prominent library educators defend the profession’s commitment to equity, diversity, and inclusion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-10 04:00:00 UTC ]
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The Australian Academy of Science and Springer Nature team up on a first survey, one that may go to markets beyond Australia. The post Survey: Australian Researchers Back Mandatory Integrity Training appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-09 21:37:30 UTC ]
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