Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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Selma Blair's Mean Baby memoir coming from Virago in 2022

Virago will publish Mean Baby, the memoir of actress Selma Blair, exploring her career, struggles with addiction, life with multiple sclerosis (MS) and advocacy alongside her role as a mother. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 09:44:11 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
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China crackdown on Apple store hits holy book apps, Audible

Amazon’s audiobook service Audible and phone apps for reading the holy books of Islam and Christianity have disappeared from the Apple store in mainland China Continue reading at ABC News

[ ABC News | 2021-10-15 21:01:46 UTC ]
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Back In Business: 150,000 Attend New York Comic Con 2021

New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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Inkitt wins $59m in funding and big-name backing

Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 12:10:03 UTC ]
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The Morning After: Facebook's October 4th outage, explained

We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget

[ Engadget | 2021-10-06 11:15:08 UTC ]
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Frankfurt looks to bounce back in person

While exhibitor and visitor numbers are expected to be well down on pre-pandemic figures, a number of trade professionals have indicated to The Bookseller that they will return to the Frankfurt Book Fair. But what will the new hybrid fair look like? Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 09:11:26 UTC ]
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Canada’s Guest of Honour time finally comes

The team behind the Canadian Guest of Honour programme at the Frankfurt Book Fair has had to be patient and nimble, but the nation’s time in the spotlight is finally upon us. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 21:51:47 UTC ]
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Lightning strikes back-catalogue deal with self-published star May

Lightning Books has acquired bestselling self-published novelist Nicola May's back catalogue. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 19:55:17 UTC ]
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17 Great Titles That Come Out in Paperback This October

OCTOBER 5 Kelly Conaboy, The Particulars of Peter: Dance Lessons, DNA Tests, and Other Excuses to Hang Out with My Perfect Dog Kelly Conaboy (currently at Gawker, formerly at The Cut) is one of the funniest writers out there, and her debut—about her “potentially codependent relationship” with... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-30 08:50:28 UTC ]
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Progressive or performative? Disability staff networks come under scrutiny

A number of the larger publishers have set up internal networks to improve access to the industry for minority communities; here are six essential steps to ensure their success Continue reading at The Bookseller

[ The Bookseller | 2021-09-26 12:53:06 UTC ]
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Algoriddim's djay iOS app uses Shazam to recognize and sync with live music

Algoriddim has been working closely with Apple for years on its djay apps and regularly appears in the company's keynotes. Now, it's integrating another Apple product, Shazam, into its latest iOS djay app with the release of iOS 15. The new feature lets you can scan your surroundings and... Continue reading at Engadget

[ Engadget | 2021-09-20 14:00:01 UTC ]
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Stories That Wrestle With Black Girls’ Coming of Age

The flash fiction literary community is like an extended family. If you are a writer and reader of flash, it is in all likelihood that your inner circle of literary peeps are other flash fiction folks or, you at least, know of one another. Six degrees is more like one or two in this community.... Continue reading at Electric Literature

[ Electric Literature | 2021-09-17 11:00:00 UTC ]
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Students from abroad are back. What that means to the US.

Rajika Bhandari talks about her memoir “America Calling: A Foreign Student in a Country of Possibility” and how students from other countries benefit the U.S. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-09-13 14:26:03 UTC ]
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Book Aid International: Back to School Reading for 290,883

The five-year-old International Excellence Award-winning 'Inspiring Readers' program reaches nearly 300,000 students in the new school year. The post Book Aid International: Back to School Reading for 290,883 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-13 14:14:48 UTC ]
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Sally Rooney’s latest novel is a lucid, nuanced story about coming of age in a broken world

“Beautiful World, Where Are You” more than lives up to the promise of its predecessors and even exceeds the hype. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 12:00:00 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Emma Gannon | 'I really want to us to fight back against the algorithm of life'

Five years ago, when in her late twenties, Emma Gannon released her first book: Ctrl Alt Delete: How I Grew Up Online. It’s a funny and thoughtful memoir which charts her formative experiences on the internet as a Millennial woman born in the same year as the World Wide Web. Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 14:05:09 UTC ]
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Executive decision: Lachlan Murdoch turns back on media inquiry to reopen Fox News | The Weekly Beast

News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian

[ The Guardian | 2021-09-03 03:21:06 UTC ]
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