Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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Isabel Wilkerson knows that effective discussions about race require new language. That’s where ‘Caste’ comes in.

The Pulitzer Prize-winning writer’s new book looks at American racism through the lens of India’s entrenched social hierarchicy. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 07:10:20 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Profile Books joins Facebook boycott

Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 21:25:31 UTC ]
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How the pandemic pushed puffin research back years

The pandemic has found a way to derail more than 25 years of research on Atlantic puffins and a variety of other seabirds on Machias Seal Island in the Bay of Fundy. Continue reading at CBC

[ CBC | 2020-08-04 09:30:00 UTC ]
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Just in time for an updated ‘West Side Story,’ a look back at the 1961 classic

Richard Barrios’s new book delves into the history of the film adaptation that did boffo business and won multiple Oscars. Continue reading at The Washington Post

[ The Washington Post | 2020-07-29 13:56:23 UTC ]
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ALCS backs select committee call for freelancer support and Creators Council

Calls by a select committee for freelancer support and creation of a “Creators Council” to help the cultural sector rebound from the coronavirus crisis have been welcomed by the Authors' Licensing and Collecting Society (ALCS). Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 10:52:41 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Dench, Hart and Campbell come together in their love of trees

Black & White Publishing will publish For the Love of Trees, a collection of stories compiled by author Vicky Allan and photographer Anna Deacon. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 06:20:08 UTC ]
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Meredith Brings Print Subscriptions Back to Traditional Home

The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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Meredith Brings Print Subscriptions Back to Traditional Home

NetGalley adds audiobook support and launches app

NetGalley has added audiobook support to its platform and launched its first app allowing members to read and listen to its content. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 18:47:51 UTC ]
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Where Hope Comes From: Spotlight on Linda Kass

In her latest novel, A Ritchie Boy, Kass examines one of the most unacknowledged and important American units in WWII (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
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On the come up

Last week The Stage magazine reported that UK theatre stood on a precipice, without government help or a reopening plan; on the BBC’s “Front Row”, the conductor Sir Simon Rattle said that without support to make a bridge to the new world, many organisations, principally venues and performing... Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 14:18:59 UTC ]
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Bookstat chart: Never Look Back strides forward

For the week ending 4th July, Mary Burton’s Never Look Back (Montlake) swiped the Bookstat e-book top spot. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 15:15:00 UTC ]
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There’s a new Trump tell-all memoir coming. Just what we need.

The dubious genre of Trump tell-all memoirs has a new member: Melania & Me, written by a previous advisor to Melania Trump, which will be published by the Simon & Schuster imprint Gallery Books on September 1. Stephanie Winston Wolkoff, once a confidante of the First Lady, fell out with... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-07 18:28:06 UTC ]
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What comes after we get rid of objectivity in journalism?

The killings of George Floyd, Ahmaud Arbery, and Breonna Taylor, and the protests that followed, helped spark a debate in many newsrooms and journalism schools around the country about the time-honored principle of objectivity in journalism, and whether it serves any useful purpose. Former... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-02 11:57:40 UTC ]
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