Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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In a year end letter to Hachette Book Group staff, HBG CEO Michael Pietsch looked back on a year of growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-06 05:00:00 UTC ]
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This week, we highlight a writing guide from Chuck Palahniuk; a candid and fascinating portrait of young American masculinity from Peggy Orenstein; a ruminative, endlessly clever book, Pulitzer Prize–winner Robert Hass; and a whole lot more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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If it wasn't for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read... Continue reading at AdWeek
[ AdWeek | 2019-12-23 12:00:31 UTC ]
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A reading list to inspire personal growth and success in 2020. For many of us, the dawn of a new decade raises the stakes for normal year-end goal-setting. Whether you’re hoping to climb the career ladder in 2020, actually use that gym membership, or get better at leaving your work at the... Continue reading at Fast Company
[ Fast Company | 2019-12-23 08:00:01 UTC ]
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Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Larry Persily hopes to pass the Skagway News on to a committed journalist willing to live in a town of 1,000An Alaska newspaper publisher is ready to hand his operation to a new owner at an unbeatable price: $0.Larry Persily, a longtime journalist who runs the Skagway News in the state’s... Continue reading at The Guardian
[ The Guardian | 2019-12-15 11:00:50 UTC ]
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L.A. Times Book Club reads "Barking to the Choir" by Gregory Boyle. Here's 5 things to know. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-13 18:54:51 UTC ]
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Marika Lindholm, co-editor of the new book We Got This: Solo Mom Stories of Grit, Heart, and Humor offers 5 tips to creating a more appealing and successful anthology. The post 5 Goals for Making Your Anthology the Best That It Can Be by Marika Lindholm appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-12-11 10:00:21 UTC ]
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Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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Books on sleep, education, American history, world growth and one novel made the cut this year. Continue reading at The Washington Post
[ The Washington Post | 2019-12-10 16:00:00 UTC ]
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Next time you or the kids are looking for an informative nonfiction or historical fiction read, pick up one of these comics about history and culture. Continue reading at Book Riot
[ Book Riot | 2019-12-10 11:42:18 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
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Bestselling author of ‘Love Does’ Bob Goff’s 365-day devotional takes #2 on PW’s Religion Nonfiction chart amid the gift-giving season; while Francine Rivers takes three spots in Religion Fiction following the hardcover release of ‘Lineage of Grace.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-10 05:00:00 UTC ]
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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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The Community of Literary Magazines and Presses and Submittable, the cloud-based submission management platform, have agreed on a unique pricing plan that provides a significant discount for the use of Submittable by CLMP members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-09 05:00:00 UTC ]
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What was the first book you fell in love with? The Center for Fiction’s 2019 First Novel Prize authors weigh in. | Lit Hub “Disagree with my argument, beliefs, and my politics, but hands off my syntax!” Lore Segal’s love letter to editors. | Lit Hub “Among Larry’s many strengths as a writer,... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-02 11:30:22 UTC ]
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