Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Think you don't like historical fiction? Try these books out and prove yourself wrong. Continue reading at Book Riot
[ Book Riot | 2019-09-14 10:33:10 UTC ]
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Bookstore sales in July were $646 million, down from $680 million in 2019, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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Open Road said revenue in the first six months of 2019 rose 36% over the comparable period in 2018, while earnings jumped 72%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada's new report. The post BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
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Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada’s new report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Non-Book Merchandise: 16 Percent of Revenue or partisans of print and brick-and-mortar bookstores, the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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You likely have these types of people in your network already—and they’re probably eager to help. The New York Times Book Review has a regular column called “By the Book,” which features famous writers. One frequent question they ask them is this: “You’re throwing a literary dinner party. Which... Continue reading at Fast Company
[ Fast Company | 2019-09-05 11:00:43 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-09-05 10:30:57 UTC ]
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But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
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The Wellcome Trust and national funding agency UK Research & Innovation are backing a project to push "more transparent" communication around the nature and prices of OA publishing services. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 07:40:34 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Amazon's UK logistics and warehouse arm tripled its corporation tax payment to £14m for 2018, the company has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 21:29:05 UTC ]
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Macmillan Children’s Books communications director Alyx Price is being promoted to associate publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 14:31:29 UTC ]
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Del Rey unveils a new Max Brooks novel, a Pushcart Prize winner sells a romance trilogy, a National Book Award winner sells a picture book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Salman Rushdie's reimagining of "Don Quixote," plus the story of the woman who defied the Nazis in the world’s most dangerous horse race. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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The #3 book in the country is ‘Thank You for My Service by YouTuber and five-tour Army Ranger Mat Best. Plus Donna Tartt’s ‘The Goldfinch’ flies to the #7 spot in the country ahead of the movie adaptation’s release, and the new novel in Karin Slaughter’s Will Trent series, ‘The Last Widow,’... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Revenues from US publishers have increased 6.9% to nearly $6 billion for the first six months of 2019, with growth in all categories apart from e-books, according to the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 22:31:10 UTC ]
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This week's picks for L.A. book lovers, from the Leimert Park Book Fair to a celebration of strip malls Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-23 16:50:10 UTC ]
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lol. jk. My dude has never been to the beach. Dave’s actual Top 5 list (according to Far Out magazine) is, of course, a throughly Lynchian quintet of unheimlich surrealism, existentialist historical fiction, disturbing found photography, hundred-year-old art criticism, and auteur biography. Each... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-22 16:15:22 UTC ]
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