Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
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Need a break from the present? Dive into the past with these historical manga series, which feature epic quests, blood-soaked revenge, or gentle romance! Continue reading at Book Riot
[ Book Riot | 2020-05-14 10:36:45 UTC ]
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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Revenue in LSC Communications’ book group dropped 21.4% in the first quarter ended March 31, 2020, falling to $204 million. Lower demand for educational materials offset an increase in its trade business, the printer, which filed Chapter 11 in April, reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
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[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Global revenues at HarperCollins fell 2% year on year for the three months ending 31st March while parent firm News Corp reported an 8% decline over the same period. Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 13:25:40 UTC ]
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Solid gains in the adult fiction and juvenile nonfiction categories lifted print unit sales up 4.7% in the week ended May 2, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Chancellor drops 20% levy on online news subscriptions and books as industry strugglesAmazon has confirmed it will cut the price of its Kindle ebooks from Friday, after the government announced it would bring forward plans to stop charging VAT on online publications because of the pandemic.The... Continue reading at The Guardian
[ The Guardian | 2020-04-30 18:11:42 UTC ]
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With the coronavirus pandemic keeping us indoors, early numbers suggest a surge in book sales. Audio and eBooks in particular have seen a sudden rise. It has also been a tough time for bookstores. Independent bookstores have had to move online, many offering free shipping to compete with Amazon... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 08:48:50 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Pearson has reported it will pay its final dividend for 2019 to investors and is not furloughing any staff, despite a 5% fall in global revenues for the first quarter as a result of Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 16:58:47 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Jo Fenn is the HR Director of Imagine That Publishing and the star of this week's My Job in 5 Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 15:48:57 UTC ]
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Set in contemporary South Korea, Frances Cha’s new novel is an astute tale of four resilient women. Continue reading at The Washington Post
[ The Washington Post | 2020-04-21 14:13:00 UTC ]
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Learn more about the lives and thoughts of these authors with these nonfiction audiobooks by bi+ women of color, including memoirs and essay collections. Continue reading at Book Riot
[ Book Riot | 2020-04-21 10:31:22 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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As quarantine continues, we’re all noticing that we respond to lockdown differently. While many spend each day providing care, food and other necessities, those of us privileged enough to be 'stuck at home' are seeing our friends’ and family members’ behaviour change under the new... Continue reading at British Council global
[ British Council global | 2020-04-17 15:42:05 UTC ]
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