Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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About a month ago ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 11:44:31 UTC ]
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Meet Federico Andornino, Editorial Director at Orion Books, he's under the spotlight this week for My Job in 5. Continue reading at The Bookseller
[ The Bookseller | 2020-04-16 13:02:33 UTC ]
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Peter Phillips is the CEO of Cambridge University Press and he's under our spotlight for this week's My Job in 5. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 23:05:38 UTC ]
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Becca Harper-Day is a Digital and Social Marketing Manager and lets us in on how she drives crowdfunding for Unbound Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 19:31:48 UTC ]
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Read "Attack on Titan," "Somali & the Forest Spirit," "Fire Force," "Arte" and more with Mangamo, a new mobile manga subscription service. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-15 13:00:12 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Indigo Books and Music, Canada's dominant bookstore chain, closed all of its 199 retail locations on March 18. On Friday, March 27, the company laid off 5,200 of 7,000 total employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Portland's beloved indie bookstore Powell's Books rehired more than 100 employees after seeing a surge in online orders. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-29 18:12:16 UTC ]
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Last week, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-27 08:48:47 UTC ]
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Unit sales of print books fell 5% in the week ended Mar. 21, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Don't miss exploring the magical cities of these fantastic urban science fiction and fantasy books hitting the shelves this year. Continue reading at Book Riot
[ Book Riot | 2020-03-26 10:41:17 UTC ]
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“Even years after the events,” Perrotta says of the characters he created, “they were trying to figure out how to process this grief.” Continue reading at The Washington Post
[ The Washington Post | 2020-03-25 15:16:52 UTC ]
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This prolific children's book writer is beloved by many generations of readers, and we've rounded up some of the best Roald Dahl books. Continue reading at Book Riot
[ Book Riot | 2020-03-25 10:35:22 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
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Penguin Random House increased both its revenues and profits in 2019, according to parent company Bertelsmann, which said it would continue to expand the publisher’s businesses including through acquisition. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 21:48:47 UTC ]
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Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-03-23 04:01:21 UTC ]
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