Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
News tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money

Other news stories related to: "Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar"

Amazon agrees ebook pricing deal

Online retailer Amazon reaches a deal with publisher Simon & Schuster over the pricing of ebooks. Continue reading at BBC News

[ BBC News | 2014-10-21 00:00:00 UTC ]
More news stories like this |

Simon Dumenco Named Ad Age Editorial Director

Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age

[ Advertising Age | 2014-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #work closely #internet week #editorial strategy

What topped Facebook's 'books that stayed with you' meme around the world?

Last month Facebook analyzed a user meme looking at '10 books that have stayed with you.' Now the company's data scientists have done another analysis looking at responses from foreign-language users and have found some different results. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #data scientists

5 Ways to Cook with Pumpkin, Besides the Pie

Move over pumpkin pie. There are so many ways to be creative with fall’s favorite ingredient. Averie Sunshine, author of 'Cooking with Pumpkin: Recipes That Go Beyond the Pie' (Countryman Press, Oct.), offers five tasty alternative ideas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #countryman press

Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publishers #ad buyers

Barney Added to Diversity Panel

Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #young readers #senior editor #diversity panel

Rylance-backed book wins £5,000 prize

A debut novel whose supporters include actor Mark Rylance and Conservative MP Zac Goldsmith wins a £5,000 award given annually to "fearless" writing. Continue reading at BBC News

[ BBC News | 2014-10-11 00:00:00 UTC ]
More news stories like this |

Apple iBooks Category Bestsellers, October 5, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended October 5, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #children teens #bestselling ibooks

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek

[ AdWeek | 2014-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile ads #campaigns running #brand awareness #positive sign

How the Washington Post is Capitalizing on Mobile Advertising

The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile advertising

Frankfurt Book Fair 2014: Apple, Amazon in Race for Mobile Readers

The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #younger readers #hot topic #mobile phones #mobile readers #giving amazon

Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #display ads #bleacher report #digital properties #good place #specific product #great job #general manager

Facebook admits it screwed up, but its proposed research guidelines are meaningless

Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews

[ Betanews | 2014-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wrong reasons

National Book Foundation selects '5 Under 35'

Authors such as Phil Klay and Valeria Luiselli were selected by past National Book Award winners as rising stars in the literary world. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary world #rising stars #valeria luiselli #phil klay

The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native ad

Authors on the Air October 2, 2014: Charles M. Blow and Ron Perlman

Charles M. Blow, author of 'Fire Shut Up In My Bones' (HMH, 9780544228047) will appear on MSNBC-TV’s 'The Last Word with Lawrence O’Donnell' on Thursday, October 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fire shut

Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publishers #article pages #real estate

iBooks Bestsellers: 'Killing Patton' Hits #2

'Killing Patton,' the fourth installment in Bill O’Reilly and Martin Dugard’s Killing series, debuted on Apple’s bestseller list at #2 for the week ended September 28. T Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestseller list #killing series #martin dugard #fourth installment #hits #2 #killing patton #ibooks bestsellers

Random House Offers 2-Day Transit for the Holidays

For the third year in a row, Random House (but not its Penguin side, because the warehouses aren't integrated yet) will provide express shipping, starting November 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house

MPA Subs Audience Data for Ad Pages

Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine brands #audience data #ad pages