Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at 'CBC'

[ CBC | 2019-06-10 08:00:00 UTC ]
News tagged with: #facebook rolls #running ads

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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publisher #user experience #context matters

“When They Go Low, We Go High”: Keeping Calm in the Critical Race Memoir

IN THE DAYS FOLLOWING the Japanese attack on Pearl Harbor, the Archive of American Folk Song dispatched its field workers in 10 different regions across the United States to solicit average Americans’ opinions about the bombing and FDR’s ensuing proposal for a declaration of war. A second round... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-01-08 18:00:08 UTC ]
More news stories like this | All news stories tagged with: #memoir #pearl harbor

Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #george floyd #terence kawaja

Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | All news stories tagged with: #digital media #hearst #digital content #entire industry #public interest #ad dollars #vox media #marketing spend

What to buy your dad who's hopelessly low-tech

My dad once downloaded an e-book in French. (He speaks Brooklyn English.) Another time he texted saying he needed help immediately. He’s fallen and he can’t get up, I thought. Turns out, he needed help purchasing a gift basket through Amazon Prime. I... Continue reading at Engadget

[ Engadget | 2020-06-01 12:00:20 UTC ]
More news stories like this | All news stories tagged with: #e-book #amazon prime

Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
More news stories like this | All news stories tagged with: #digital content

Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #ad spend

When everything changed: Novelist Ocean Vuong reflects on a year of intense highs and lows

Ocean Vuong, bestselling author of "On Earth We're Briefly Gorgeous," joins the L.A. Times Book Club on Jan. 27. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-01-09 00:57:08 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | All news stories tagged with: #news corp

Politico owner rolls out new tech-focused media venture

Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
More news stories like this | All news stories tagged with: #digital media

Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #ad spend #makes sense #recently unveiled #ad tech

The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #online publisher #exclusive data #environmental activist #ad lib #patrick mahomes

Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #growing exponentially

How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #big deal #e-mail statement #phone interview #digital advertising

Beijing International Book Fair Cites 320,000 Visitors, High Tech Interest

Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair. The post Beijing International Book Fair Cites 320,000 Visitors, High Tech Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-27 05:30:18 UTC ]
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Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek

[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | All news stories tagged with: #digital media #time warner #industry consolidation

Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #late 1990s #record-breaking year #selling point #great job

Helen Phillips’s ‘The Need’ accurately depicts the surreal highs and lows of motherhood

An overworked archaeologist confronts a mysterious intruder in Phillips’s fifth novel. Continue reading at The Washington Post

[ The Washington Post | 2019-07-09 17:39:58 UTC ]
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Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | All news stories tagged with: #e-book #supply chain #legal battle #ad tech