Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at 'CBC'
[ CBC | 2019-06-10 08:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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Penguin Random House and author Stephen Fry are launching a “global digital storytelling... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Amazon is rolling out an upgraded suite of tablets that includes an enhanced 8.9-inch Kindle HDX ($379), a new tablet designed for children ($149), and a new Kindle HD tablet ($100). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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The social network is testing a feature that allows users to set their published posts to be deleted at a specific time. Continue reading at BBC World
[ BBC World | 2014-09-11 00:00:00 UTC ]
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Facebook recently revealed some of the books that users picked most often when participating in a meme about what books 'stayed with you.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-11 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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Pastors and their wives, and a former baseball star and his spouse, take a swing at marriage advice in several new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
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What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic
[ The Atlantic | 2014-09-08 00:00:00 UTC ]
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So you've got "a friend" who is a social media addict. They check in to every location, Instagram every meal, even use "hashtag" in conversation. Well, Buffer can help them keep their social media feeds flowing with content without chaining them to a phone or laptop. The way Buffer works is... Continue reading at PC World
[ PC World | 2014-09-03 00:00:00 UTC ]
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AddThis on Thursday rolled out three recent hires to its publisher team, drawing from e-commerce software startup Spree Commerce, as well as tech news sites Mashable and Tech Cocktail. The Vienna-based company, which provides social widgets, web content analytics and other tools for online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-08-29 00:00:00 UTC ]
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For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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Reducing the click-bait clutter is just the latest in a series of alterations aimed at filtering the news feed for quality. It looks like long-form publishers have something to celebrate. Sponsor content by Parse.ly. The post Why publishers should cheer Facebook’s click-bait crusade appeared... Continue reading at Digiday
[ Digiday | 2014-08-27 00:00:00 UTC ]
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Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like... Continue reading at PC World
[ PC World | 2014-08-26 00:00:00 UTC ]
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Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article --... Continue reading at Betanews
[ Betanews | 2014-08-26 00:00:00 UTC ]
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#lure readers
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Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-26 00:00:00 UTC ]
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Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired
[ Wired | 2014-08-22 00:00:00 UTC ]
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Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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