Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new Playboy.com -- which consumers could see on Thursday in a "soft launch" -- more closely resembles GQ or Esquire than lad mags like Maxim."What we're focused on now is launching the next iteration of Playboy.com as a classic men's lifestyle destination all about entertainment, style, nightlife and -- oh yeah -- of course girls," said Playboy Chief Revenue Officer Matt Mastrangelo. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
Penguin Random House US CEO Madeline McIntosh said the publisher hopes to begin bringing more people back to physical offices in September, but stressed that the company's guiding principle on the future of work is to be a "remote-friendly company." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Brexit legal challenger to write book about struggles in her work and personal life, as well as ‘offering guidance and confidence to women in particular’Inspired by Maya Angelou’s “tone of defiance in the face of increasing hostility, hate and defamation” in the classic poem Still I Rise,... Continue reading at The Guardian
[ The Guardian | 2017-08-25 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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