UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It won't be perfect to startwe'll learn and evolve over timebut we think the good far outweighs the bad."~ ~ ~Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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Publishers have live tech video fever. On Wednesday, Bloomberg Technology reporter Mark Gurman will debut “Gadgets with Gurman,” a product-focused show that will feature Gurman showing viewers tips and hacks that get help them get the most out of a product. The first episode, which focuses on... Continue reading at Digiday
[ Digiday | 2017-04-12 00:00:00 UTC ]
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As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor. The post Facebook faces increased publisher resistance to Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-11 00:00:00 UTC ]
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When Fast Company first wrote about Mark Zuckerberg, in the spring of 2007, he was just 22 years old and his young company, Facebook, had just 19 million users. Our magazine cover line, “The Kid Who Turned Down $1 Billion,” seems almost quaint in hindsight, given Facebook’s $400 billion market... Continue reading at Fast Company
[ Fast Company | 2017-04-11 00:00:00 UTC ]
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Daniel Rachel's book about politics and pop music "coming together for the first time in Britain's musical history" has won the 2017 Penderyn Music Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek
[ AdWeek | 2017-04-11 00:00:00 UTC ]
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Bill O’Reilly has just entered the Nose Pin Zone, where advertisers would have to clamp something over their nostrils in order to not smell the toxic publicity coming from his recent sexual harassment lawsuit revelations. It started with a months-in-the-works New York Times article on April 1,... Continue reading at Fast Company
[ Fast Company | 2017-04-10 00:00:00 UTC ]
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Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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A couple of years ago, Facebook introduced M, an AI-powered personal assistant for Messenger. The idea behind M is that you could ask it to do pretty much anything -- book flights, cancel your cable service and even find a plumber -- and it'll do it... Continue reading at Engadget
[ Engadget | 2017-04-06 00:00:00 UTC ]
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Naomi Klein is publishing a book with Allen Lane to explain Donald Trump's rise to power as "a product of our time" and exploring what can be done to resist his brand of shock politics. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-04 00:00:00 UTC ]
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The International Board on Books for Young People (IBBY) has cancelled its 36th International Congress, which was due to take place in Istanbul on 1st–4th September 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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While Canadians are usually known for being nice, Kik is having a bit of fun at Facebook's expense this April Fools' Day. The wildly popular Waterloo, Ontario-based messaging app published a fake blog post today outlining plans to launch Storyz, a feature that lets users share photos and videos... Continue reading at AdWeek
[ AdWeek | 2017-03-31 00:00:00 UTC ]
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[Sponsored] Folio: and AdvantageCS examine association publishers’ biggest obstacles when it comes to cross-department cohesion. The post Lacking Systems for Collaboration, Association Media Groups Miss Opportunities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
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“We want a return to democracy, to serve the readers. We want to fight against corruption,” said Edwy Plenel, co-founder of independent French online publisher Mediapart. The post How French publisher Mediapart has used political tumult to drive subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-28 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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PEN America hosted its annual literary awards on March 27 in a scaled-up ceremony that saw its biggest honors of the year bestowed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
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Like most publishers, European publishers have Facebook on the mind. The post Digiday research: Three quarters of European publishers prioritize Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
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Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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