Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
News tagged with: #delivering ads #people familiar #app publishers #ad campaign #mobile websites

Other Publishing stories related to: 'Facebook Is Bringing Its Ad Network to Apple TV and Roku'

Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion

One Big Problem With Facebook as a Platform for News: It Deletes Things

As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #big problem #publishing directly

What Will The New Yorker's Creative Director Be Doing At Apple?

Late last month, Wyatt Mitchell left The New Yorker for Apple. The question is, why?At the end of May, word quietly slipped that New Yorker creative director Wyatt Mitchell left the publication for a job at Apple. And the man taking his place will be Nicholas Blechman, former art director at The... Continue reading at Fast Company

[ Fast Company | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative director #art director

AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #vox media #big reason #34% increase

Belgium takes Facebook to court over privacy breaches and user tracking

Belgian privacy commission launches lawsuit after warning over alleged privacy law breaches over tracking of users and non-users for adsThe Belgian privacy commission is taking Facebook to court for its alleged “trampling” over Belgian and European privacy law.The lawsuit will be heard in a... Continue reading at The Guardian

[ The Guardian | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy breaches #advertising purposes

Apple iBooks Category Bestsellers, June 7, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 31, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #week ended

Get ready for more buy buttons on Facebook

When you’re not liking your friends’ photos on Facebook, you’re likely to soon have more opportunities to buy stuff.Facebook is expanding its partnership with Shopify, which helps businesses create online storefronts. Facebook has been testing buy buttons in the News Feed and on businesses’... Continue reading at PC World

[ PC World | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #facebook post #buy buttons #buy stuff #announced wednesday #beta test

Can mobile save the world from a dystopian ad future?

Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian

[ The Guardian | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #news feeds

Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday

[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #give publishers #higher revenue #sponsor content

Facebook’s growing video power has publishers embracing the sound of silence

The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday

[ Digiday | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #forcing publishers #creating video #work harder

Why TV Is Still the Most Effective Advertising Medium

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek

[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies involved #eye opening #streaming service #dramatic change #latest addition #high level

Facebook letting more stores ping your phone when you're inside

You might find yourself browsing more than the shelves at your local store, if Facebook knows you’re there. It’s expanding a location-aware program that will let businesses pop information into the top of your news feed. Place Tips lets brick-and-mortar stores send information to people’s News... Continue reading at PC World

[ PC World | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds

Facebook's Experiment to Publish News Articles Has Gotten Awfully Quiet — Three Weeks After Everyone Was Freaking Out About It

On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app.   Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook launched #articles directly #ios app #mobile phones

Apple iBooks Category Bestsellers, May 31, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 31, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #week ended

ASUS unveils ZenWatch 2: Android Wear, two sizes, going after Apple Watch

ASUS announced a bunch of new devices today at the Computex 2015 trade show, held in its home market of Taiwan. The most interesting are the Transformer Book T100HA Windows 10 tablet, that could turn out to be a solid alternative to Microsoft's Surface 3, and a $299 laptop, that rivals... Continue reading at Betanews

[ Betanews | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch

TV for Highsmith's Ripley

Television 360, Endemol Shine Studios and publisher Diogenes are teaming up to bring Patricia Highsmith’s Tom Ripley books to television. Continue reading at The Bookseller

[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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Facebook’s Instant Articles Do Speed Up Mobile Content

When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name.   Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content

Apple Loses Bid to Oust Monitor

In a minor setback, an appeals court has denied the company’s bid to oust its court-appointed monitor, Michael Bromwich. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appeals court #court-appointed monitor #michael bromwich

7 Ways to Get People to Share Your Snapchat Messages, Even Ads

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek

[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners

Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online