Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'
[ AdWeek | 2018-12-15 00:00:00 UTC ]
News tagged with:
#advertising revenue
The U.S Court of Appeals for the Second Circuit has rejected the Authors Guild's appeal and affirmed that Google’s library book scanning project is protected by fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors guild
Timed to coincide with Spirit Day, Facebook's Research and Data Science division has published a report outlining how increasing numbers of US users that identify as lesbian, gay, bi or transexual have come out on the social network this year. "Not... Continue reading at Engadget
[ Engadget | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasing numbers
Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this |
An appeals court rejected the claims of the Authors Guild that Google's massive book scanning project is copyright infringement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors guild
#copyright infringement
Kelly takes on new role of chief content officer as regional newspaper publisher builds its online presenceRegional newspaper group Archant has appointed Matt Kelly, Local World’s digital chief, to the newly-created role of chief content officer.Kelly, who previously spent six years at publisher... Continue reading at The Guardian
[ The Guardian | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newly-created role
#local world
#digital chief
#previously spent
#daily mirror
As booksellers settled in to the kickoff luncheon at this year's New England Independent Booksellers Association fall conference, the bustling children's book scene was evidenced by Harvard Book Store marketing manager Alex Meriwether's latest event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers settled
Meet Sarah Jane Gunter today, Wednesday, 3 p.m. Frankfurt Book Fair In a move that answers a constant question both from independent authors and from publishers, AmazonCrossing has announced that it now is accepting submissions. Continue reading at The Bookseller
[ The Bookseller | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent authors
#accepting submissions
Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook moves
#mobile app
#suggested videos
The Ingram Content Group has struck deals with companies in China, India and Italy to expand its Global Connect network to those three countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ingram adds
#struck deals
Sometimes it isn’t enough for data to be big. Consider Google Books, a searchable archive digital archive of millions of texts spanning the history of the printed word. This enormous corpus has inspired researchers to rethink the ways we map the history of language, allowing them to make... Continue reading at Slate
[ Slate | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google books
#printed word
Amid tight security, author Salman Rushdie told reporters that the publishing world must continue to defend free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
Facebook is looking to sell retailers on selling more products through Facebook.After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook --
#start testing
Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong results
#driving sales
#stiff competition
The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple news
#search engine
Foyles expands its 'Bookshop of the Future' concept beyond London with the opening of its new 'physical meets digital' bookstore in Birmingham. The post Foyles Opens New “Digital” Bookstore in Birmingham appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-09 00:00:00 UTC ]
More news stories like this |
Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek
[ AdWeek | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#reading experience
#wild west
#ve made
While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big push
#mobile screens
#ad tech
#entire site
While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investment perspective
#25% felt
#video ads
#video advertising
Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#daily mail
#conde nast
#huffington post
#vox media
After two years as publisher at Humanix Books, Anthony Ziccardi is taking over as publisher of Post Hill Press and its pop culture imprint Permuted Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#humanix books