Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Media executive Paul Slavin has been named president of Open Road Integrated Media, a newly created position for the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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Jason Brockwell takes over from NBN founder Jed Lyons who has served as the president of the distribution company since its launch nearly 30 years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But what exactly are people using the platform to talk about? To inform our readers, we've started working with Facebook to... Continue reading at AdWeek
[ AdWeek | 2015-09-11 00:00:00 UTC ]
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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Quick Reads is set to become one of the The Reading Agency’s programmes after the two charities have decided to work together. Cathy Rentzenbrink, project director of Quick Reads, told The Bookseller she is very excited about the partnership. “All the work we now do will have a greater impact.... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Writers David Nicholls, Rosamund Lupton, Marian Keyes and Francesca Simon and publisher Andersen Press are among the latest to join a fundraising effort to help Syrian refugees. Started by author Patrick Ness yesterday, who pledged to match £10,000 in donations to Save the Children via an... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Canongate c.e.o. Jamie Byng, literary agent Juliet Mushens, Goldsboro Books’ owner David Headley and author Malorie Blackman are among the shortlist for the publishing and writing category of the h.Club 100 campaign to find the most influential and innovative people in the UK’s creative... Continue reading at The Bookseller
[ The Bookseller | 2015-09-03 00:00:00 UTC ]
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If we add an alert to one review, what about the others? Readers have different sensitivities; who is to say which details may spoil a book for any one of them?Readers hate spoilers, and one of the sacred duties of the literary editor is to make sure they don’t happen – or if they do, that... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
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Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews
[ Betanews | 2015-08-29 00:00:00 UTC ]
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From user-made clips to content from big media properties, video is all over Facebook (and more people than ever are using the social network). Along with that trend comes the problem of piracy: plenty of video publishers are seeing their work dist... Continue reading at Engadget
[ Engadget | 2015-08-28 00:00:00 UTC ]
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Facebook is improving its technology to better identify videos uploaded to its site without the permission of copyright holders. The move comes amid an explosion in the amount of video viewed on Facebook, posted by regular users, publishers and advertisers alike. Alongside the uptick in video... Continue reading at PC World
[ PC World | 2015-08-28 00:00:00 UTC ]
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Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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Sounding like a character from a James Bond movie, M is Facebook's personal digital assistant. Ready to compete with the likes of Cortana, M will live inside Facebook Messenger and take artificial intelligence a step further. Rather than just helping you to find information or create calendar... Continue reading at Betanews
[ Betanews | 2015-08-26 00:00:00 UTC ]
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Facebook’s new virtual assistant, M, can make restaurant reservations, buy a birthday present for your spouse, or book a weekend getaway. The post Facebook Launches M, Its Bold Answer to Siri and Cortana appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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Mix one maverick comics publisher, a horror movie classic, a renowned video game company and some of the best oral storytellers from NPR’s popular The Moth Radio Hour and you have a pretty unusual mix for a new line of comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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In anticipation of Sunday's debut of "Fear the Walking Dead," AMC released the first three minutes of the pilot on the show's Facebook page. Serving as a companion series to the most-watched show in cable television history, "The Walking Dead," the new series opens with an unsettling look at one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-21 00:00:00 UTC ]
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