Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Kik, a chat app that claims 40% of U.S. teenagers as users, announced a $50-million investment Tuesday from Chinese tech company Tencent that values the start-up at $1 billion. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-19 00:00:00 UTC ]
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There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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Nick Poole, chief executive of the Chartered Institute of Library & Information Professionals (CILIP), has written an open letter to Birmingham City Council, urging it to keep its libraries open and professionally staffed. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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A Facebook apology on Thursday did not prevent Nick Kyrgios from being fined by the ATP for an "insulting remark" he made a day before during a Rogers Cup match against Stan Wawrinka. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-14 00:00:00 UTC ]
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Waterstones is set to open a new three storey bookshop on London’s Tottenham Court Road in October. At 7,000 sq foot, the shop will be the largest Waterstones to open in the capital since the Oxford Street Plaza branch in 2009 and will stock the largest selection of new fiction titles in London... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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#facebook offers
App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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Former publicist Clare Hall-Craggs is joining Book Trust to look after laureate Chris Riddell, as Katherine Woodfine is leaving her role as arts project manager at the charity. Hall-Craggs is joining Book Trust on an “ongoing basis” and will take on responsibility for looking after Riddell,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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Family Christian Stores will remain open after a creditor-approved sale to FC Acquisition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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Waterstones Piccadilly will later this month host a midnight opening to mark the publication of Terry Pratchett’s final Discworld novel, The Shepherd’s Crown (Penguin Random House). During the event, which will take place on the evening of 26th August (leading into publication on the 27th) fans... Continue reading at The Bookseller
[ The Bookseller | 2015-08-08 00:00:00 UTC ]
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The University of East Anglia is publishing archived private correspondence from novelists such as Doris Lessing, JD Salinger and WG Sebald to inspire today’s students of creative writing“Don’t,” a young Doris Lessing is advised as she tries to find a publisher for her first novel, The Grass is... Continue reading at The Guardian
[ The Guardian | 2015-08-06 00:00:00 UTC ]
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The government has launched a consultation today (5th August) on plans to give local areas the power to allow large shops to open for longer on Sundays to help compete with online retailers. The government’s department for Business, Innovation and Skills said the reforms would give metro mayors... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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Can an online ‘safe space’ be both selective and preoccupied with inclusivity? That’s a question that Binders Full of Women Writers is trying to sort out after a member published an article about the Facebook groupThe first rule of Binders Full of Women Writers is: you do not talk about Binders... Continue reading at The Guardian
[ The Guardian | 2015-08-05 00:00:00 UTC ]
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Bookshops and libraries may seem, to some, unlikely allies. One is in the business of selling books while the other lends them out for free. But we know they can and do work together successfully, but by local arrangement rather than national policy. That is set to change. The Booksellers’... Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Former v-p of digital content in B&N's Nook ebook division Theresa Horner is joining Scribd as its v-p of strategy and new content verticals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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#digital content
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Like many Facebook users, Mark Zuckerberg turned to the social network to announce that he and his wife were expecting a baby. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-01 00:00:00 UTC ]
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