Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'

[ AdWeek | 2018-12-15 00:00:00 UTC ]
News tagged with: #advertising revenue

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See the First 360-Degree Video Ads on Facebook

"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age

[ Advertising Age | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #desktop site #android apps

Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback

Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Neal Price to join Canongate as sales director

Neal Price is joining Canongate as sales director, following 11 years as sales director for Faber. Continue reading at The Bookseller

[ The Bookseller | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #join canongate #sales director

Facebook Debuts a New Push-Minded App for Publishers Called Notify

Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek

[ AdWeek | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park #movie trailers #latest addition #flagship brand #mark zuckerberg

Snapchat getting 6 billion video views daily, but how does it compare to Facebook's 8 billion?

Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced

The President of the United States Now Has an Official Facebook Page

Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek

[ AdWeek | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oval office #climate change #twitter account #social accounts

O'Donoghue joins The Reading Agency as business director

Fiona O’Donoghue has joined The Reading Agency as the charity’s commercial and business director. Continue reading at The Bookseller

[ The Bookseller | 2015-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency

Academic Book Week: trade and academy join for seven days of debate and discussion

Debate about the future of the academic book will rage across the UK this week, with widespread support among publishers, academics, booksellers and librarians for the first Academic Book Week. Continue reading at The Bookseller

[ The Bookseller | 2015-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic book #widespread support

Facebook's Traffic to Top Publishers Fell 32 Percent Since January

While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it&rsquo;s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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Publishers open submissions for Author Day

Publishers Pan Macmillan, HarperCollins and literary agency Peters, Fraser & Dunlop will provide authors with face-to-face advice and feedback as part of The Bookseller’s inaugural Author Day. Continue reading at The Bookseller

[ The Bookseller | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author day #fraser dunlop

The Chiswick Bookshop to open tomorrow

A new independent called The Chiswick Bookshop is set to open its doors for the first time in London tomorrow (6th November), with American journalist and writer Judith Miller cutting the ribbon. Continue reading at The Bookseller

[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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With shopping data, Skimlinks gives publishers a new way to take on Facebook

When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday

[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #playing field #publisher clients

Amazon opening a brick-and-mortar bookstore

Twenty years after Amazon.com famously upended the brick-and-mortar book business, the e-commerce giant is going to open a physical bookstore of its own. Continue reading at Stuff

[ Stuff | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon opening #brick-and-mortar bookstore #twenty years #e-commerce giant #physical bookstore

Penguin Titles Added to PRH's Holiday Shipping Program

This year, the expedited holiday shipping program Random House initiated for indie booksellers in 2011 will feature frontlist and backlist titles published by Penguin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers

Amazon.com to open brick-and-mortar bookstore in Seattle

Considered the bane of many brick-and-mortar bookshops, Amazon.com is ironically entering the business with a physical bookstore it is opening in Seattle on Tuesday. The online retailer sees the store that it is opening in University Village as a physical extension of its online business. The... Continue reading at PC World

[ PC World | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #products sold #brick-and-mortar stores #online sales

Could North Korea Join the International Publishers Association?

Questioned whether North Korea could join the International Publishers Association, IPA President Richard Charkin grinned and gave a simple answer. The post Could North Korea Join the International Publishers Association? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north korea #simple answer

Brooklyn's Greenlight Bookstore to Open Second Location

The six-year-old bookstore in the borough's Fort Greene neighborhood is branching out with a 2,100 sq. ft. location in nearby Prospect Lefferts Gardens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greenlight bookstore

Vice Will Take Over A+E Networks’ H2 Next Year, Rebranding It as Viceland

Better late than never: The long-awaited deal for Vice Media to take over A+E Networks' H2 network, which many expected to be announced last spring, was finalized today. As expected, Vice will take over History offshoot H2—which will now be called Viceland—beginning early next year. The new... Continue reading at AdWeek

[ AdWeek | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upfront presentation #couple days #josh tyrangiel

Amazon Opens First Bricks and Mortar Bookstore

The tech giant that pioneered online bookselling is going old school. Amazon unveiled its first bricks-and-mortar bookstore, Amazon Books, in Seattle’s upscale University Village shopping mall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon opens #mortar bookstore #tech giant #amazon unveiled #bricks-and-mortar bookstore #amazon books