Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'

[ AdWeek | 2018-12-15 00:00:00 UTC ]
News tagged with: #advertising revenue

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Does a university degree matter when it comes to getting a job? | Open thread

With Penguin Random House becoming the latest big company to say it will be disregarding academic achievements when hiring, we’d love to hear your viewsThe publishing group Penguin Random House announced this week that it will no longer require prospective job applicants to have university... Continue reading at The Guardian

[ The Guardian | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse people


German Fantasy Authors Empowered by New Network

PAN is a newly founded network for German fantasy authors, aiming to unite its members and to give them a voice within the German literary community. The post German Fantasy Authors Empowered by New Network appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #network appeared


How brands and publishers are using Facebook Messenger

Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel brands #facebook messenger #messenger app #humble beginnings #customer service #german publisher #news updates


Suiteness.com opens the door to luxe rooms in Las Vegas and Miami

Very important person? Why yes, I am. Now. Name: Suiteness.com What it does: It's a website that opens the doors to online booking for 17,000 luxury suites you never knew existed in Las Vegas, Miami and New York. Los Angeles is up next. More than 50% of the inventory is exclusive to Suiteness. .. Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas #online booking


Pearson joins David Fickling Books as publishing director

David Fickling Books has hired Bella Pearson to the newly created role of publishing director, beginning 11th April. Continue reading at The Bookseller

[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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How Snapchat Plans to Compete With Facebook for Advertisers' Dollars

In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age

[ Advertising Age | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #$3 billion #ad business


Open Road Restructures, Adds New Execs

Open Road has implemented a new organizational structure that it said will help it become a broader digital content company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #organizational structure


Facebook's LiveRail Exits the Ad Server Business

Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age

[ Advertising Age | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers pick #video ads #big business #ad tech


Pratham Books’ StoryWeaver: Open Source Publishing for India’s Children

India's Pratham Books' StoryWeaver platform offers open source of children's books and encourages users to translate, adapt and use the content for free. The post Pratham Books’ StoryWeaver: Open Source Publishing for India’s Children appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children appeared


How PopSugar gets people to watch its Facebook videos for 30 seconds

In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday

[ Digiday | 2016-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos #greater emphasis


Authors Guild Petitions Supreme Court to Hear Google Case

Authors Guild executives say that the case represents an opportunity for the Supreme Court to clarify fair use for the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #supreme court #digital age


Mark Zuckerberg Defends Facebook Against Free Basics' Critics

Is Free Basics an altruistic effort to connect the world to opportunities, or a neocolonial race to control and capitalize on new markets?Today, Mark Zuckerberg published a lengthy opinion article in The Times Of India defending his attempt to connect millions of people to the Internet via a... Continue reading at Fast Company

[ Fast Company | 2015-12-28 00:00:00 UTC ]
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2015 fiction quiz: Can you recognize these opening lines?

How many have you read? Test yourself by seeing if you can match first lines to the titles of the Monitor's favorite novels (and one collection of short stories) from 2015. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories


AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers

Ad-tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in the last six months — positioning the company as more of a rival to Google&rsq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signed deals #months mdash


News UK CMO: Facebook Has a 'Duty of Care' to Publishers

News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news ukrsquo #publishing directly


Facebook's quick-loading Instant Articles come to Android

Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.This feature, as is often the case, first debuted on the... Continue reading at PC World

[ PC World | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select publishers #global reach #international markets #developing world


Mark Tavani Joins Putnam as Exec Editor

Tavani will join Putnam on February 8, after 15 years with Ballantine Bantam Dell. At BBD he worked with such authors as Justin Cronin and Steve Berry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justin cronin


Facebook Instant Articles Launches on Android

We’re excited to announce that everyone who uses the Facebook for Android app can now read thousands of Instant Articles every day in News Feed from publishers worldwide. Combined with our recent launch of Instant Articles to everyone on Fa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android app #read thousands #publishers worldwide #recent launch


Google Classroom earns 'extra credit' with new features

One of the most important -- yet thankless -- jobs in the world is being a teacher. Many educators are underpaid and under-appreciated. In some underfunded districts, teachers are forced to make do without essentials, like books and pencils -- a really sad state of affairs. Luckily, technology... Continue reading at Betanews

[ Betanews | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google docs


Vivendi chief executive to chair media buyout firm Gloo Networks

Arnaud de Puyfontaine to take up non-executive role at London-listed technology company immediatelyVivendi chief executive Arnaud de Puyfontaine has been named chairman of Gloo Networks, the London-listed technology company set up to acquire struggling media assets.De Puyfontaine, who used to... Continue reading at The Guardian

[ The Guardian | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-executive role #named chairman #uk business