Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Publishers have tended to think of their Facebook audiences as a single group with a single set of interests. But as more sites launch more verticals aimed at different readers, many are taking that approach to Facebook. BuzzFeed has 90 Facebook pages, while Huffington Post has 79 and Mashable... Continue reading at Digiday
[ Digiday | 2016-02-23 00:00:00 UTC ]
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Design-led bookshops are revitalising high-street bookselling, according to those behind the movement. Continue reading at The Bookseller
[ The Bookseller | 2016-02-22 00:00:00 UTC ]
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A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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The Evening Standard has launched the Oscar’s First Book Prize 2016 and is inviting UK publishers to submit entries. Continue reading at The Bookseller
[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company
[ Fast Company | 2016-02-19 00:00:00 UTC ]
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Publishers Weekly is now welcoming nominations for the second PW Star Watch from all areas of the publishing community. The program recognizes up-and-coming talent and leadership in the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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After independent bookstores saw a year of strong openings in 2014, the trend continued last year, with the ABA reporting that 60 new indies opened in 2015. In 2014, ABA members opened 59 stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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Facebook first announced its so-called Instant Articles last May, serving up news articles quickly for mobile consumption. However, the list of publishers was super limited, but that's about to change. Starting in April, the social network will open... Continue reading at Engadget
[ Engadget | 2016-02-18 00:00:00 UTC ]
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Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
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For a second year, Frankfurt Book Fair (FBM) and Publishers Weekly (PW) are teaming up to produce the PW Star Watch program. Nominations are open. The post Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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Satirical comic insists ‘we’re not going to tone anything down’ after social network removes its page ‘in error’Facebook has apologised for blocking Viz magazine’s brand page in “error”.The frequently foul-mouthed comic, a parody of titles such as The Beano and Dandy, took to Twitter on Monday... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Profane parody of tabloids and comics tweeted that Facebook had hidden its Facebook page and threatened it with deletion The frequently foul-mouthed comic Viz has had its brand page blocked by Facebook.The almost 40-year-old Viz, a parody of titles like Beano but with frequently risque language... Continue reading at The Guardian
[ The Guardian | 2016-02-16 00:00:00 UTC ]
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A group of antitrust scholars gathered online at the Truth on the Market blog for a symposium titled: The Apple E-Books Antitrust Case: Implications for Antitrust Law and for the Economy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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The 25th annual Havana Book Fair, held February 11-21, opened with a new feature this year: a display of books published by nearly 40 American houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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The people behind Camden Lock Books have opened a new independent bookshop in Hackney, east London. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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The troubled New York City bookstore that was threatened with closure yesterday, got a one-week reprieve for an impending auction of its remaining inventory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation.The competitors and now... Continue reading at Advertising Age
[ Advertising Age | 2016-02-11 00:00:00 UTC ]
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Google and Visual Editions created a new kind of interactive mobile book. The post Google’s New Interactive E-Books Would Be Impossible to Print appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-02-06 00:00:00 UTC ]
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Google has launched a new digital-only bookstore "for books that cannot be printed". Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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E-books are just digital recreations of what you can get on paper. Wouldn't it be better if they took advantage of internet-connected mobile devices to tell new stories? Google, at least, wants to give this a shot. It just launched Editions At Play,... Continue reading at Engadget
[ Engadget | 2016-02-04 00:00:00 UTC ]
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