Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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E-books are just digital recreations of what you can get on paper. Wouldn't it be better if they took advantage of internet-connected mobile devices to tell new stories? Google, at least, wants to give this a shot. It just launched Editions At Play,... Continue reading at Engadget
[ Engadget | 2016-02-04 00:00:00 UTC ]
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Publishers that are scouring for more readers are digging into the audiences of rival sites. Through what some people call "social syndication," The Daily Dot, Bustle, Mental Floss and others are partnering up to cross-post articles in each other's Facebook pages. Often, this means teaming up... Continue reading at Digiday
[ Digiday | 2016-02-04 00:00:00 UTC ]
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While the mall operator who said on Tuesday that Amazon intends to open up to 400 bookstores is backtracking, the tech giant has posted job openings for several bookstore positions in the San Diego/La Jolla area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-03 00:00:00 UTC ]
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Malcolm Gladwell and Ursula K. Le Guin, are among those supporting the Authors Guild’s bid to have the Supreme Court review its case against Google. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-03 00:00:00 UTC ]
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After putting booksellers out of business, Amazon is set to open its own retail chain.Amazon, the online retailer that killed off so many independent bookshops, is getting ready to launch its own brick-and-mortar book chain. According to the Wall Street Journal, the CEO of a major mall operator,... Continue reading at Fast Company
[ Fast Company | 2016-02-03 00:00:00 UTC ]
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Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek
[ AdWeek | 2016-02-02 00:00:00 UTC ]
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In discussing fourth quarter results, the CEO of one of the country's largest mall operators said it is his understanding that Amazon's goal is to open 300 to 400 bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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Facebook knows everything about you, from who your friends and family are to what you like and where you’ve been. It even knows the posts you draft but never publish. Combine all that information with the power of the like button, which signals to Facebook that a post should be shared more... Continue reading at PC World
[ PC World | 2016-02-02 00:00:00 UTC ]
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Digital First Media, the owner of the Los Angeles Daily News, has indicated interest in bidding for the Orange County Register and other assets of bankrupt publishing company Freedom Communications. That move could set up a three-way bidding war for the Register among Digital First, Freedom... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-02-02 00:00:00 UTC ]
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Digital First Media, the owner of the Los Angeles Daily News, has indicated interest in bidding for the Orange County Register and other assets of bankrupt publishing company Freedom Communications. That move could set up a three-way bidding war for the Register among Digital First, Freedom... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-02 00:00:00 UTC ]
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Late last week, The Guardian published an interview with a survivor of Obama's first drone strike, which occurred in tribal Pakistan on his third day as president. It detailed the impact the attack had and raised concerns over the civilian damage the... Continue reading at Engadget
[ Engadget | 2016-01-30 00:00:00 UTC ]
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The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at Digiday
[ Digiday | 2016-01-29 00:00:00 UTC ]
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Reactions will enhance Facebook's classic Like button with emoji responses that convey emotions ranging from anger to awe.As revealed in October, Facebook has been hard at work reinventing the famed Like button—and Bloomberg got the inside scoop. In a profile published Wednesday, Bloomberg digs... Continue reading at Fast Company
[ Fast Company | 2016-01-28 00:00:00 UTC ]
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Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday
[ Digiday | 2016-01-28 00:00:00 UTC ]
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Chair of book publisher Penguin Random House UK and Wikipedia founder take up their roles with immediate effectGuardian Media Group has appointed Baroness Rebuck, the chair of book publisher Penguin Random House UK, and Wikipedia founder Jimmy Wales to its board.They join other high profile... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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Tech and culture journalist Molly Flatt will join The Bookseller as associate editor of FutureBook. She succeeds Porter Anderson, who has moved to Publishing Perspectives as editor in chief. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Most recently associate editor of FutureBook, Porter Anderson will join international publishing trade magazine Publishing Perspectives as editor-in-chief. The post Porter Anderson Joins Publishing Perspectives as Editor-in-Chief appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
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More from Trail Guide Jan. 22 Chris Christie heads back to New Jersey as blizzard approaches Jan. 21 Donald Trump and Ted Cruz try to debunk each other's outsider image Jan. 20 Sarah Palin, on the trail with Donald Trump, talks of son's domestic violence arrest Jan. 19 Sarah Palin endorses Donald... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-24 00:00:00 UTC ]
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Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday
[ Digiday | 2016-01-20 00:00:00 UTC ]
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