Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
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Orion dominates the seven-strong shortlist for W H Smith's Thumping Good Read Award with two titles up for the £10,000 prize. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 14:39:00 UTC ]
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Go buy literally any other seltzer product instead. Remember a year or so ago when everyone was talking about La Croix sparkling water as if it was some amazing new beverage? What began as a Midwestern attempt at something the Northeast has long mastered was suddenly available in every bodega.... Continue reading at Fast Company
[ Fast Company | 2019-05-30 11:44:08 UTC ]
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Renowned for his work on the life of Dame Iris Murdoch, Peter Conradi is now to issue his own, equally lively, life story. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network... Continue reading at Advertising Age
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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Many self-help books and gurus tout visualization as the key to their success. Is it effective? A neuroscientist says yes, provided that you harness your brain appropriately. I’m a big believer in the power of creating a visual “action board.” Doing so can prime your brain to grasp... Continue reading at Fast Company
[ Fast Company | 2019-05-09 00:00:00 UTC ]
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No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
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A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company
[ Fast Company | 2019-05-03 00:00:00 UTC ]
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Greetings from Spring Break. As we type this, we hope you’re having as great a time as this fellow off-roading in his John Deere “weekend freedom machine.” After all, who among us wouldn’t want to cut an extra-wide swath? This ad, while eye-catching, leaves us craving more historically accurate... Continue reading at Advertising Age
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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#—bloomberg news
Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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Sales of adult trade books rose 6.6% in February over February 2018 after slumping in January, while sales of children/young adult books had a second consecutive month of good sales increases, according to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-17 00:00:00 UTC ]
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Making educational materials available to all, regardless of students' disabilities, is the aim of the Benetech 'Global Certified Accessible' accreditation. The post Macmillan Learning Earns Benetech’s First ‘Global Certified Accessible’ Designation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-16 00:00:00 UTC ]
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Don Winslow, bestselling author of 13 crime and mystery novels, brought some energy to the Los Angeles Times newsroom during the Festival of Books. In a video interview with The Times, he spoke about politics and the situation at the U.S. border, labeling President Trump’s proposed wall “a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
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Nicko Goncharoff has been appointed managing director, business development for Greater China, at Web of Science Group. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Nathan Fulwood, co-founder of creative consultancy CreateFuture, explains how a creative problem-solving approach can benefit publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Bloomsbury Children’s is to publish a picture book by Disney art director Andy Harkness on both sides of the Atlantic in winter 2021, after acquiring the manuscript ahead of this year’s Bologna Children’s Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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Fashion designer Paul Smith is teaming up with illustrator Sam Usher to publish his first children’s book with Pavilion Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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How the growing popularity of audio and a resurgence in poetry are driving interest in a UK-based internet radio station. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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With Fever Pitch, About a Boy, and High Fidelity, Nick Hornby created a niche penning romantic comedies from the male perspective and launching the crush-worthy careers of Hugh Grant, Colin Firth, and John Cusack on both sides of the pond. Then he went on to prove that he can deftly embody a... Continue reading at Slate
[ Slate | 2019-02-23 00:00:00 UTC ]
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