Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
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At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday
[ Digiday | 2019-10-08 04:00:19 UTC ]
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Is it panel-to-panel representation? Is it casting? This reader has some opinions on what makes a good comic book adaptation, and some good candidates. Continue reading at Book Riot
[ Book Riot | 2019-10-03 10:42:51 UTC ]
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New tariffs imposed by the Trump administration on goods imported from the European Union will include books produced in Germany and the U.K. These titles will be subjected to a 25% tariff beginning October 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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News and Events The prize-winning poster design by OU student Marley Smith NORMAN, OKLA. (Friday, September 13, 2019) – University of Oklahoma students Marley Smith, Abby Merz, and Sadie Gorham have been awarded first, second, and third place,... Continue reading at World Literature Today
[ World Literature Today | 2019-09-13 16:04:43 UTC ]
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But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
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An author looks back on “Scary Stories to Tell in the Dark,” a book series that terrified him as a child and inspired him as an adult. Continue reading at The New York Times
[ The New York Times | 2019-08-07 14:00:06 UTC ]
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Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek
[ AdWeek | 2019-07-29 21:22:56 UTC ]
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Penguin Press will publish a "colour bible" from Rome-based designer Riccardo Falcinelli following successful publication in Italy. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 13:33:53 UTC ]
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Books by Fiona Barton, Steve Cavanagh and Elly Griffiths are among the winners of this year’s Dead Good Reader Awards for crime and thriller novels. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 02:40:27 UTC ]
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On this day in 1901, Dame Barbara Cartland was born. She lived to 98, and in that time wrote 723 novels (mostly romance), which sold more than 750 million copies combined. She is the Guinness World Record-holder for most books published in a single year (191), and that’s honestly not even the... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-09 19:52:49 UTC ]
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Sophie Jai's debut novel Wild Fires was selected out of 200 entries to win The Borough Press and The Good Literary Agency open submission. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 18:07:57 UTC ]
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At the start the sitcom was a compelling comment on male insecurity, but it soon descended into cartoonish plotlinesThe 1990s were an innocent time. Tony Blair was a god, Donald Trump was a joke and the world felt hopeful. It really did seem as though things could only get better. In 1992, the... Continue reading at The Guardian
[ The Guardian | 2019-07-01 12:00:23 UTC ]
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Honolulu-based Nalu Scientific has been awarded a $200,000 grant by the U.S. Department of Energy to develop a camera that could make physics research more affordable for the DOE and individual researchers. Nalu Scientific plans to commercialize the ultrafast pixel array camera, which would... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-26 00:54:45 UTC ]
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Marcy Dermansky’s fourth novel is a story of sex and intrigue set around a beautiful pool at a luxurious house. Continue reading at The Washington Post
[ The Washington Post | 2019-06-25 16:46:07 UTC ]
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'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired
[ Wired | 2019-06-25 11:00:00 UTC ]
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Heidi Perks, Dorothy Koomson and Elly Griffiths are among 28 writers to make the Dead Good Reader Awards shortlists, following a record number of nominations. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 02:16:00 UTC ]
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Penguin Random House UK has revealed the nine winners of the 2019 Student Design Award, following a record-breaking number of 2,313 entries. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 05:29:44 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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As representatives of the Association of American Publishers and other industry players testify on Trump's proposed tariffs on books and other goods from China, StatShot figures for the first quarter are positive. The post In the Shadow of Potential Tariffs on China, AAP StatShot Logs a Good Q1... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-18 02:33:53 UTC ]
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PW spoke with the incoming AASL president about her vision for her term, which will begin when ALA Annual comes to a close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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