Eyetracking And The Neuroscience Of Good Web Design

Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'

[ Fast Company | 2013-10-18 00:00:00 UTC ]
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Get 'Jump Start Responsive Web Design' ebook ($30 value) FREE for a limited time

The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading at Betanews

[ Betanews | 2017-06-07 00:00:00 UTC ]
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Get 'Sexy Web Design' ebook ($29 value) FREE for a limited time

Sexy Web Design is an easy-to-follow guide that reveals the secrets of how to build your own breath-taking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable website by applying the timeless principles of user-centered design. Even if you're... Continue reading at Betanews

[ Betanews | 2017-05-25 00:00:00 UTC ]
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Google AMP is good for mobile web users – but what about publishers?

The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian

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The latest Web publishing design trend: Mimic print

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Should publishers take Web design cues from print?

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Nielsen Ratings Tool Designed to Compare TV, Web

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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

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Dr. Oz The Good Life Is Good Business

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Good News for Dark Times: Lisa Sharon Harper’s ‘Very Good’ Gospel

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How Publishers Can Monetize the Mobile Web

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Editors predict feel-good reads will trump ‘pandemic lit’—for now

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Nancy Pelosi is an anachronism — in a good way

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This flat purse is designed for the end of retail as we know it

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A Bookstore Turned “Travel Agency”; Chewy Celebrates Very Good Pets: Friday’s First Things First

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Coronavirus Puts Abrupt End to Good Start for Lagardère Publishing

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Add a kick to your online shopping with these rare books from MoMA Design Store.

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20 Must-Read Feel-Good Science Fiction Books

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J.M.G. Le Clézio Talks the Common Good (and Other People’s Books)

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City Lights Books could close for good—and it’s asking for your help.

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