Eyetracking And The Neuroscience Of Good Web Design

Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'

[ Fast Company | 2013-10-18 00:00:00 UTC ]
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Get 'Jump Start Responsive Web Design' ebook ($30 value) FREE for a limited time

The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading at Betanews

[ Betanews | 2017-06-07 00:00:00 UTC ]
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Get 'Sexy Web Design' ebook ($29 value) FREE for a limited time

Sexy Web Design is an easy-to-follow guide that reveals the secrets of how to build your own breath-taking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable website by applying the timeless principles of user-centered design. Even if you're... Continue reading at Betanews

[ Betanews | 2017-05-25 00:00:00 UTC ]
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Google AMP is good for mobile web users – but what about publishers?

The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian

[ The Guardian | 2015-10-11 00:00:00 UTC ]
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The latest Web publishing design trend: Mimic print

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Should publishers take Web design cues from print?

Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-07 00:00:00 UTC ]
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Nielsen Ratings Tool Designed to Compare TV, Web

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The Good Book's Not So Good Numbers

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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

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Dr. Oz The Good Life Is Good Business

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Good News for Dark Times: Lisa Sharon Harper’s ‘Very Good’ Gospel

In her new book ‘The Very Good Gospel,’ Harper examines the first three chapters of Genesis to reveal readings from the gospel that speak to today’s anxious minds, racial divisions, and threats of violence. Continue reading at Publishers Weekly

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Jessica Chastain has optioned Jessamine Chan’s The School for Good Mothers for TV.

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After a Good 2021, Pietsch Sees Some Lingering Issues

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The Transformative Joy of A Good Breakup

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Waterstones 'in very good shape' for Christmas, says Daunt

Waterstones m.d James Daunt says the retailer is in "very good shape" heading towards Christmas, despite issues with the global supply chain. Continue reading at The Bookseller

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Pamela Paul and Cecilia Kang on the Good, the Bad, and the Ugly of the Internet

Author and editor of the New York Times Book Review Pamela Paul and New York Times journalist Cecilia Kang join hosts Whitney Terrell and V.V. Ganeshananthan to consider how social media and search engines have changed everyday life. First, Paul provides a nostalgia tour of pre-internet life,... Continue reading at Literrary Hub

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Quiz: Design Your Perfect Concert and Get a Rec for a Graphic Novel on Audio

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An Overlooked Good Samaritan: Caryn Reeder

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