Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
In which Robin Sloan writes Moonbound—a science fiction book about science fiction—and our writer writes his way into total insanity. Continue reading at Wired
[ Wired | 2024-06-11 11:00:00 UTC ]
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Amazon’s Prime Day sale is happening once again on October 10 and 11, and as always, you’ll need to be a Prime member to partake of the deals. Prime is Amazon’s $139-per-year service that provides two-day shipping on all orders, as well as a ton of extras like the Kindle lending library... Continue reading at PC World
[ PC World | 2023-10-10 16:04:22 UTC ]
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Amazon’s Prime Day has returned to its usual time of the year—for 2022, it’ll take place on July 12 and July 13. As always, you’ll need to be a Prime member to partake of the deals. Prime is Amazon’s $139 per year service that provides two-day shipping on all orders, as well as a ton of extras... Continue reading at PC World
[ PC World | 2022-06-17 15:57:21 UTC ]
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On publication in January, Iranian-Jamaican Brooklynite Mateo Askaripour’s Black Buck became an instant New York Times bestseller. Described as “a crackling, satirical début novel”, and informed by the author’s own experiences in the tech world, the book has been compared to The Great Gatsby... Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 04:51:31 UTC ]
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It’s no secret that the tech world has a troubling track record with diversity in the workplace, especially with the dearth of Black and Latinx employees in key roles. Author Mateo Askaripour confronts the lack of diversity within the workplace with satire in his debut novel Black Buck. Some... Continue reading at Electric Literature
[ Electric Literature | 2021-01-07 12:00:00 UTC ]
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Miranda Devine bombarded after Donald Trump includes her email address in tweet. Plus: Australia Institute takes over the OzMiranda Devine probably didn’t envisage she would be forced to assure Americans she “didn’t want grandma to die” when she set off for her 18-month stint working at Rupert... Continue reading at The Guardian
[ The Guardian | 2020-10-09 00:09:44 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Apple has reportedly fixed a vulnerability that could have allowed hackers to bypass the passcode on iPhone 6s and 6s Plus running iOS 9.3.1 in order to access the address book and photos.The bypass technique was discovered by researchers from German security firm Evolution Security and takes... Continue reading at PC World
[ PC World | 2016-04-06 00:00:00 UTC ]
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Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday
[ Digiday | 2016-01-28 00:00:00 UTC ]
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Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to... Continue reading at Digiday
[ Digiday | 2015-10-07 00:00:00 UTC ]
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David Shanks, former CEO of Penguin Group USA, fulfilled his contractual obligations to Penguin Random House as of December 31, 2014. He can be reached at his new email address, [email protected]. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Making the rounds in the tech world this week is a scientific paper published online by a pair of Princeton researchers. Using a model adapted from epidemiology, the paper predicts that Facebook is about to go the way of Myspace. Specifically, the authors conclude, “Facebook will undergo a rapid... Continue reading at Slate
[ Slate | 2014-01-23 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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Why does HarperCollins need a VP of Innovation? Ana Maria Allessi, who holds that very title, tells us about a future in which books look a lot like apps. Ana Maria Allessi is somewhat of an oddity, for someone who’s worked at a publishing house for almost 13 years. While publishing is rife... Continue reading at Fast Company
[ Fast Company | 2013-06-21 00:00:00 UTC ]
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Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their... Continue reading at AdWeek
[ AdWeek | 2013-05-13 00:00:00 UTC ]
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Fan of reading, you maverick you? Well if you're rocking an Android device, head on over to the Market Google Play and hit update on that Kindle app, as the online retailer from the Northwest has some fresh bits waiting for you. New today is access to a bevy of illustrated content -- like... Continue reading at Engadget
[ Engadget | 2012-03-23 00:00:00 UTC ]
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