Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
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The Week in Libraries, April 20, 2018: Among this week's headlines, a copyright treaty to extend book access to the blind and print disabled sails through its Senate hearing; Support builds for FY2019 federal library funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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The Good Literary Agency has made two new hires, Nicola Chang, of Aitken Alexander Associates and Arzu Tahsin, former publishing director of Weidenfeld & Nicolson. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Scottish author Claire McFall’s Ferryman trilogy has sold in 14 territories since the film rights were bought by Legendary Entertainment in January, says Ben Illis, founder of the Ben Illis Agency. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Author Reni Eddo-Lodge and former Virago publisher Lennie Goodings are among the winners of Southbank Centre’s Women in Creative Industries Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Some 10 publishers in Russia have licenses to produce Marvel-branded content, but the comics publisher Kofilmo is counting on the size of Eksmo-AST to help it vanquish all foes. The post Marvel’s Spider-Man Widens His Web in Russia: Eksmo-AST Buys Into Comics appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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Publishers that find themselves at the end of their rope with Facebook have found one person they don't hate: Adam Mosseri, its head of news feed. The post ‘He’s not a PR guy’: Adam Mosseri, Facebook’s head of news feed, has become an unlikely good guy to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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Former Virago Press publisher Lennie Goodings is to write The Idealistic Publisher, a book about ideas, literature, feminism and business, for Oxford University Press. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Pearson made "good progress" in 2017, slashing its net debt and projecting full-year profits to come in at the top end of its guidance. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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A look inside Meredith's latest foray into celebrity-branded magazines. The post Magazine Review: Hungry Girl Leaves Me Starving for More Content and Better Design appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-18 00:00:00 UTC ]
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A new exhibition on "master of graphic design", Berthold Wolpe, a cover designer for Faber, is to open this spring. Continue reading at The Bookseller
[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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Booksellers hail strong sales for Donald Trump exposé, but Tom Kerridge’s diet book sets the most British tills ringingAlmost 60,000 print copies of Michael Wolff’s Donald Trump exposé Fire and Fury were sold in the UK last week, but the British public’s New Year’s resolutions meant the... Continue reading at The Guardian
[ The Guardian | 2018-01-16 00:00:00 UTC ]
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Reports from around the country indicate a healthy season for children’s booksellers in particular, consistently citing sales hikes of 10% or more over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-11 00:00:00 UTC ]
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As the agency that her publishing house has formed with two cordial competitors reaches its first year, Teos' CEO Nina Paavolainen says she's optimistic about seeing Finland's literature find more international traction in 2018. The post Helsinki’s Nina Paavolainen on ‘Good Readers’ in Finland’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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The BBC adaptation of Misha Glenny’s book is more than a Bond audition for Norton, with globe-spanning scope that manages to hit the markMcMafia recap – series one, episode oneMcMafia. Sounds like a bad sketch, but it isn’t. It is, the press release assures us, “a groundbreaking international... Continue reading at The Guardian
[ The Guardian | 2018-01-02 00:00:00 UTC ]
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Nikesh Shukla and Julia Kingsford's new literary agency, The Good Agency, dedicated to championing under-represented voices in publishing, is receiving a grant for over half a million pounds from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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The £580,000 Arts Council England funding will support new initiative to find and develop black and minority ethnic, disabled and LGBTQ writersA new literary agency, which aims to discover “the next generation of diverse writers” and “blow open the pipeline” for them, is being launched by the... Continue reading at The Guardian
[ The Guardian | 2017-12-21 00:00:00 UTC ]
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GP and television presenter Rangan Chatterjee tells Caroline Sanderson how his four-pillar plan could rejuvenate readers - and possibly lighten the load for the NHS. Continue reading at The Bookseller
[ The Bookseller | 2017-12-20 00:00:00 UTC ]
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Blackwell’s has named its Book of the Year as the "inspirational" Good Night Stories for Rebel Girls (Particular Books) by Elena Favilli and Francesca Cavallo. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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Scott Mariani, the Weekly E-Book Ranking’s first number-one author (back in May 2016) has once again ascended to the top spot, with The Bach Manuscript. Continue reading at The Bookseller
[ The Bookseller | 2017-12-01 00:00:00 UTC ]
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Booksellers were pleased with the start of the official holiday shopping season following strong sales on Black Friday and Small Business Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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