Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
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Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Jake Williams, creator of a "beautifully" designed and illustrated children's book Resilient Reptiles, has received a New Designers Award, presented by the V&A. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry... Continue reading at Advertising Age
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
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They love Facebook's ability to turbo-charge their audience growth, but they hate perpetually being the last to know about changes. The post For small publishers, Facebook is often a force for good — and frustration appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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MacLehose Press is reissuing books in Stieg Larsson’s Millennium Trilogy to complement the jacket of The Girl in the Spider’s Web. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Madalyn Farley, Elliot Lee and Beth Ewens were revealed by Penguin Random House UK last night (21st June) as the winners of its 2017 Student Design Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Samsung’s Galaxy Book is a 2-in-1 tablet with a detachable keyboard that gets pretty much everything you care about right. Its price, performance, and battery life are all among the best we’ve tested.While it lacks the razzle-dazzle of flagships like the new Surface Pro, it's still the sort of... Continue reading at PC World
[ PC World | 2017-06-15 00:00:00 UTC ]
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Before Sachsgate felled his career, Wossy was top of the chatshow tree. Now he makes do with Gino D’Acampo while Graham Norton entertains Tom CruiseBack at the end of March, Graham Norton staged a live version of his chatshow for Comic Relief. One of the many guests on his extended sofa that... Continue reading at The Guardian
[ The Guardian | 2017-06-12 00:00:00 UTC ]
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Marc Maron craves good conversation. Since 2009, he has had hundreds of them from his garage, where he hosts his popular WTF podcast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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Before slow cookers became the “must have” for every well-appointed kitchen, Phyllis Good was preaching the gospel of crockpots to millions of worshippers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Comedian Whitney Cummings hosted novelists Stephen King and his son Owen, Claire Messud, Jesmyn Ward, astronaut Scott Kelly, and former White House photographer Pete Souza at the BookExpo Adult Author's Breakfast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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After 20 years as publisher at Virago, the “inspirational” Lennie Goodings will step back from the role, taking on a new position as Virago chair, working three days a week. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Good-bye, ibid.; hello, tweet. “3-D” or “3D”? “Fewer” or “less”? “Hi Mom” or “Hi, Mom”? If you’re a writer, editor, or simply an unreconstructed grammar nerd, there’s a good chance that at some point you’ve sought an answer to such questions in The Chicago Manual of Style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Professor Selina Todd argues that you can be taught to write well, as demonstrated by American and Australian university students. Plus letters from Christopher Dodd and Anthony OrmsonIan Jack’s wariness towards writing manuals and classes is a peculiarly British response to teaching this craft... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Among the many things Google announced at I/O 2017 last week, one of them was the ability for people to create and order physical albums with Google Photos. The only problem with that, however, is you could only use it through a desktop browser. Than... Continue reading at Engadget
[ Engadget | 2017-05-27 00:00:00 UTC ]
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From the words, to how the form looks, and on to interactivity, Designing UX: Forms will show you how to design a web form that works beautifully on mobiles, laptops and desktops. It’s filled with practical and engaging insights, and plenty of real-world examples, both good and bad. Designing... Continue reading at Betanews
[ Betanews | 2017-05-19 00:00:00 UTC ]
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Off the playing field, Martellus Bennett is anything but the stereotypical NFL athlete. Children’s books, playgrounds, a cartoon project, his own creative agency and now children’s clothing are all part of his design arsenal. Nearly four years ago, the Super Bowl champ kicked off The Imagination... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-17 00:00:00 UTC ]
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The book business, out of all the media and creative industries, looks to be in the best shape. Don’t give up now. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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