Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
News tagged with:
#tech world
#email address
"There was a time when there were few English-language publishers here in Québec," says Linda Leith, president of the Association of English-language Publishers of Québec. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#english-language publishing
#good times
#english-language publishers
Peter James is best known for his police procedurals featuring Roy Grace, but his latest standalone thriller tackles one of the biggest questions. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peter james
Ebury Press has acquired the first book by fashion designer Jenny Packham - a meditation on the power of clothes and why we love them, titled How to Make a Dress. Continue reading at The Bookseller
[ The Bookseller | 2018-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebury press
Despite the heatwave and the World Cup in Russia, the UK print market sold 42 million books for £344.2m between the first week of June and the third week of August, via Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world cup
#nielsen bookscan
Illustrator Neil Gower gives us a glimpse into his process for designing the cover for Clare Best’s The Missing List and explains the challenges distinct to this brief. Continue reading at The Bookseller
[ The Bookseller | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neil gower
Quercus author Elly Griffiths emerged triumphant at the Dead Good Reader Awards with a double win while Clare Macintosh, C J Tudor, Lee Child and Lisa Jewell also scooped awards. Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#double win
#lee child
#lisa jewell
#scooped awards
Laura Purcell has won the £10,000 Thumping Good Read Award for her "chilling" novel The Silent Companions (Raven Books). Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
More news stories like this |
The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#found success
It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top positions
#metrics show
#recent waves
#entertainment weekly
Education has finally started moving. And like events at the edge of a black hole, where the laws of physics stop working, this transformation of education from its traditional methodology is taking place so quickly that it is already happening before we are even aware of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#digital publishing
#black hole
#taking place
One of many memorable covers in the long history of MIT Technology Review's various iterations arrived in October of 2012 in the form of a close-up portrait of Apollo 11 moonwalker Buzz Aldrin above the tagline, "You promised me Mars colonies. Instead, I got Facebook." Six years later, we still... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paper stock
#higher quality
#vice versa
The educational charity Book Aid International produces its own study that supports the tenets of its relatively new 'Study Hub' exam-oriented program. The post Book Aid International Cites Good Results in Zambia From Its ‘Study Hub’ Pilot appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-07 00:00:00 UTC ]
More news stories like this |
Tesla just earned a Guinness World Record. Tesla just entered the Guinness World Record book. The electric automaker teamed up with Qantas for a publicity stunt in which a Tesla Model X P100D pulled a 287,000-pound Boeing 787-9 Dreamliner nearly 1,000 feet down the tarmac at the Melbourne... Continue reading at Fast Company
[ Fast Company | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity stunt
#history books
'We can use the marketing muscle and the global strength that we have to support this ever-widening range of storytellers,' says Mikyla Bruder, publisher of Amazon Publishing. The post Mikyla Bruder, Publisher of Amazon Publishing Worldwide: ‘When the Stories Are Good’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mikyla bruder
#marketing muscle
#amazon publishing
Sir Peter Blake, often referred to as the "Godfather of British Pop Art", has designed the collectors' edition tote for this year's Books Are My Bag (BAMB) campaign, annually celebrating bookshops in the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
More news stories like this |
Lagom is publishing The Good Girl’s Guide To Being A Dick, the first English translation of Alexandra Reinwarth's book which has sold half a million copies worldwide. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#english translation
Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facial recognition
The Week in Libraries, April 20, 2018: Among this week's headlines, a copyright treaty to extend book access to the blind and print disabled sails through its Senate hearing; Support builds for FY2019 federal library funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good week
#capitol hill
#copyright treaty
#senate hearing
After the huge success of Good Night Stories for Rebel Girls, similar projects for boys are beginning to showcase men like Grayson Perry, Stormzy and Usain BoltAfter harnessing the imaginations of millions of girls with a wave of nonfiction books aimed at empowering women, such as bestseller... Continue reading at The Guardian
[ The Guardian | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge success
#similar projects
#triumphant return
The Good Literary Agency has made two new hires, Nicola Chang, of Aitken Alexander Associates and Arzu Tahsin, former publishing director of Weidenfeld & Nicolson. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arzu tahsin
#weidenfeld nicolson