ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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In the partnership, Hotels.com customers who book a minimum two-night stay in select U.S. destinations will have the opportunity to download one of seven free ebooks from S&S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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For the fourth year in a row, the American Booksellers Association partnered with Candlewick Press to Find Waldo Local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at Digiday
[ Digiday | 2015-08-07 00:00:00 UTC ]
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When Tramp Press asked authors submitting manuscripts to name the writers who inspire them, only 22% were female - pointing again to ‘the larger issue in the industry: our habitual dismissal of women’An Irish publisher has stoked the flames of the gender debate currently running in the literary... Continue reading at The Guardian
[ The Guardian | 2015-07-28 00:00:00 UTC ]
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John Fallon says it was getting harder to run education and journalism arms well and is confident Japanese firm will honour editorial freedomPearson was no longer the best owner of the Financial Times, the publishing group’s chief executive has said in defence of the decision to sell the... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Foyles Book Search is a unique app that enables customers to find the location of a physical book within the confines of Foyle's Charing Cross bookstore. The post Foyles Finds the Future With an App for In-store Searches appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-08 00:00:00 UTC ]
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Audible.co.uk will tomorrow (7th July) launch This is Your Pilot Speaking!, a public vote to find its first original British sitcom. Listeners will be able to hear five comedy pilots commissioned by Audible Originals. They will then be asked to give the pilots a star rating, with the pilot... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are... Continue reading at Digiday
[ Digiday | 2015-07-02 00:00:00 UTC ]
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In partnership with AdvantageCS, Folio: surveyed more than 100 publishers on their Web store efforts. The post Finding Success With Online Stores appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-25 00:00:00 UTC ]
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Women rescued from the streets of Nashville have found sanctuary and meaningful work at Thistle Farms, which was created by an Episcopal priest and author who herself had been abused. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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With the seven-square-mile city of San Francisco as its focal point, the Bay Area is a vibrant literary environment that has long nurtured independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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A new edition of Jilly Cooper's sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions. The post Wandering Hand on Bum Book Cover Causes Controversy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
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Study of six major awards in the last 15 years shows male subjects the predominant focus of winning novels• How well do you know fiction’s female protagonists - quizAnalysis of the last 15 years of winners of six major literary awards by the critically acclaimed author Nicola Griffith has found... Continue reading at The Guardian
[ The Guardian | 2015-06-01 00:00:00 UTC ]
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National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian
[ The Guardian | 2015-05-20 00:00:00 UTC ]
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The 'Theory of Everything' actor has reportedly been offered the role of protagonist Newt Scamander. 'Harry Potter' author J.K. Rowling is writing the screenplay for the movie, which is set in the world of 'Potter.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
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Facebook study considered the political leanings of news posts by US users before determining which posts were reached via the site’s social algorithmsThe algorithms used by Facebook to filter news posts have an effect on the information seen by users – but not nearly as much as the choices made... Continue reading at The Guardian
[ The Guardian | 2015-05-07 00:00:00 UTC ]
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