ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Beijing Book Fair 2014: International Publishers Find Their Niche

On the third day (and the last of the trade/professional days) of the Beijing International Book Fair (BIBF), international publishers combined rights sales with more educational efforts on the needs of the Chinese market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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5 agencies trying their hands at magazine publishing

Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
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Martin Amis's holocaust 'comedy' fails to find German publisher

The Zone of Interest, set in Auschwitz, is declined by the author's publishers in Germany and France, although alternative French house picks up novel The Zone of Interest reviewedIn the UK, some critics have hailed it as the "best book in 25 years" by one of Britain's greatest living writers.... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
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'Fantastic Beasts and Where to Find Them': Will David Yates direct?

Yates is reportedly in negotiations to direct 'Beasts,' a new story set in the world of 'Harry Potter.' Yates directed the well-received final four movies in the 'Potter' film series. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
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Neil Gaiman's American Gods Finds a Home at Starz

It's been rumored for years and now coming to pass: Neil Gaiman's beloved fantasy novel American Gods has a network ready to go all-in on a long-rumored TV adaptation. HBO took a pass on adapting the complex book last month; now the show is headed to independent premium network Starz, which has... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
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New UK Competition to Find the “Next Big Thing” in Kids Books

A new competition to find the “next big thing” in children’s literature is being launched by the UK’s National Literary Trust and Bloomsbury Children’s Books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-15 00:00:00 UTC ]
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ALA 2014: Hands On

Librarians know a thing or two about getting their hands dirty. Sometimes it’s in ways they’d rather not discuss (cleaning messes, ahem), but more often it’s in the name of learning. And these days, learning at the library is very much about making things. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Finding Your Voice

With the spread of low-cost home studios, more and more people are aspiring to become audiobook narrators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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BEA 2014: Kudos on Hand-selling Favorites

Children’s authors and books will, as always, be well represented at this year’s Indies Choice Book Awards and E.B. White Read-Aloud Awards ceremony, which takes place during today’s Celebration of Bookselling luncheon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Field & Stream Cover Brings In a New Audience

  Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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Bonnie Gray: Finding Healing Rest

Bonnie Gray’s panic attacks started just as she was making progress on her first book. The attacks didn’t end until she turned from that project and embarked on a very different book, a memoir-cum-guidebook about her search for peace and rest in the swirl of modern life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-26 00:00:00 UTC ]
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Weinstein Has a Hit with 'Finding Me'

"Finding Me," Michelle Knight's account of the decade she spent in captivity at the hands of her kidnapper, Ariel Castro, was the top selling title on PW's nonfiction bestseller list for the week ended May 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Motherhood and Spirituality: The Struggle to Find Time

Julia Roller remembers when she spent uninterrupted, significant time in prayer and Bible study and was able to practice spiritual disciplines as part of her routine. That was before the arrival of a baby boy who didn’t sleep much. And then another. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Prospect Park Books: Finding the Sweet Spot

Colleen Bates, publisher of Prospect Park Books in Pasadena, Calif., gave herself a practical exercise 10 years ago: in order to learn about book design, sales, and distribution, she would self-publish a book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Retailers Finding Space for Diverse Range of Titles

When shelf space abounded at bricks-and-mortar locations, it was not uncommon for booksellers to stock political books that matched their own ideological leanings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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German media boss criticises Google

In an open letter to Google's Eric Schmidt the boss of German publishing firm Axel Springer says it is afraid of the search giant. Continue reading at BBC World

[ BBC World | 2014-04-17 00:00:00 UTC ]
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Reading Agency survey finds 63% of men rarely read

Men are giving up on reading books because they prefer to watch the big screen version instead, a... Continue reading at The Bookseller

[ The Bookseller | 2014-04-16 00:00:00 UTC ]
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William Morrow Finds Sleeper Hit in ‘Orphan Train’

Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her “wildest dreams.” For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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