ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Microsoft is continuing to fill in the gaps in its Windows Store catalog with the arrival of Flipboard for Windows 8.1. Just like its iOS and Android counterparts, Flipboard's Windows 8.1 app offers digital “magazines” culled from websites large and small. After setting up an account, users can... Continue reading at PC World
[ PC World | 2013-11-15 00:00:00 UTC ]
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Zimbabwean author S.N. Mahachi-Harper reflects on how her childhood in a mining village inspired her new most recent novel Footprints in the Mists of Time. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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Over the past five years several bargain book wholesalers have closed their doors, along with one of their largest customers: Borders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
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Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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Roughly the same portion of adult Americans read at least one book in 2012 as did in 2008, but the share of adults who read at least one work of literature last year fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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#adult reading
More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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In her debut novel, 'It's Not Love, It's Just Paris,' Patricia Engel explores the inner and outer lives of a young Colombian American in the City of Light.Patricia Engel sets her first novel in late '90s Paris, where recent college graduate Lita del Cielo arrives to take language classes for a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-30 00:00:00 UTC ]
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Summer’s winding down, but there’s still time to score free ebooks for any vacation reading. In this video, we’ll show you you where to go online to get free books, which are often classic novels now in the public domain. You’ll want to start with Project Gutenberg’s site, which offers the most... Continue reading at PC World
[ PC World | 2013-08-19 00:00:00 UTC ]
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Following up on a story on ESPN's global dominance, The Atlantic has published a series of charts that show why the sports network remains so expensive––and why men continue to pay for its premium. The network's internal research, which polls its subscribers (take from that what you will), finds... Continue reading at Fast Company
[ Fast Company | 2013-08-15 00:00:00 UTC ]
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For years, newspaper publishers have been saying Craiglist cut the legs out from under their industry by offering a cheap, easy online alternative to their classified advertising pages. For years, Craigslist’s creator, Craig Newmark, has be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
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In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
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A federal judge today ruled that Apple is guilty of violating antitrust law by conspiring with major publishers to raise ebook prices. Continue reading at Wired
[ Wired | 2013-07-10 00:00:00 UTC ]
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A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks and "played a central role in facilitating and executing that conspiracy."A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks. Apple, the judge found,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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A federal judge ruled today that Apple Inc. conspired to raise prices on ebooks, ordering a trial to decide what damages that the tech giant should pay.In a 159-page decision, U.S. District Court Judge Denise Cote ruled that Apple conspired with a group of five publishers, starting in 2009, to... Continue reading at ABC News
[ ABC News | 2013-07-10 00:00:00 UTC ]
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Developing home-grown series at Simon and Schuster's children's division offers the publisher greater control over editorial, design, production and promotion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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Younger readers in the US are more likely to have read a printed book in the last year than older... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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