Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm Business Media, in June, and its sixth since CEO Chris Ferrell launched the company a year ago. Backed by Nashville-based private equity firm Resolute Capital Partners since May, Endeavor has been targeting add-on media brands that serve markets similar to those in which the company already has a presence, including last month's purchase of Plastics Machinery magazine from Peninsula Publishing. [caption id="attachment_140113" align="alignright" width="150"] Kristine Russell[/caption] Healthcare Informatics will join the business unit led by executive VP and group publisher Kristine Russell, which presently comprises three healthcare industry titles Endeavor acquired when it purchased NP Communications in May, including Healthcare Management Technology. Vendome had stopped publishing the brand's print magazine—which had scaled down its frequency in recent years—following its Third Quarter 2018 issue (in September), but Endeavor said in a statement that Healthcare Informatics' existing online and events staffs will stay on after the acquisition. "In particular, we're looking forward to incorporating the well-respected Health IT events that Healthcare Informatics excels in," added... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
News tagged with: #editorial expertise #custom content #financial terms

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Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age

[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Circle Media Group sells CPI to private investor

Circle Media Group has sold its interest in one of Europe’s largest book printers, CPI, to a private investor, after less than nine months of ownership.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Enthuse buys 51% stake in AA Media Ltd

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[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Penguin Random House buys Little Tiger Group

Penguin Random House has acquired 30-year-old children's indie Little Tiger Group for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

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[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Facebook finally lets brands and publishers into Groups

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[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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Bustle Digital Group Buys Mic for an Estimated $5 Million

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[ AdWeek | 2018-11-30 00:00:00 UTC ]
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These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Hachette Children’s Group buys body positive title

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[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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M&A Update: Detroit’s Hour Media Buys Three More Regional Titles

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[ Folio Magazine | 2018-09-06 00:00:00 UTC ]
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AC Business Media Sold to Private Equity

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[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Media blasts 'Scamazon' as e-retailer claimed to pay just £38m in business rates

Amazon pays only £38m a year in business rates in England and Wales, a Daily Mail investigation has found, while enjoying soaring turnover. Continue reading at The Bookseller

[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

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[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Group C Acquires Three More Titles; Grand View Media’s Breakup Nears Completion

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[ Folio Magazine | 2018-06-13 00:00:00 UTC ]
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News groups ask Facebook to stop treating media ads like political ads

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[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Czech Republic’s Children’s Publisher Albatros Media Buys Vyšehrad

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