Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Bethanne Patrick's April picks include highly anticipated novels from Jennifer Egan, Emily St. John Mandel, Don Winslow and Douglas Stuart. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-31 13:00:29 UTC ]
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A reading list hints at the richness and breadth of African American children’s writing before Brown v. Board of Education. Continue reading at The New York Times
[ The New York Times | 2022-03-19 09:00:07 UTC ]
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Fake identities serve as fascinatingly persistent plot devices because we all, at some point, desire to reinvent ourselves in pursuit of existential liberation or deception, curiosity or fantasy or survival. In one of the most canonical examples of this genre, Patricia Highsmith’s The Talented... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-15 08:49:43 UTC ]
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A recently circulated petition asking the 'New York Times' to introduce three children's nonfiction lists has been declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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Last February, Astra Publishing House announced their new literary magazine, Astra Quarterly, billed as “the international magazine of literature.” Helmed by Nadja Spiegelman, former online editor of The Paris Review and author of I’m Supposed to Protect You from All This, Astra Quarterly is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-03 16:27:33 UTC ]
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Critic Michael Dirda explores book compilations and how they can steer readers to great books. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 17:00:36 UTC ]
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Capitalism and Slavery, by the future first prime minister of Trinidad and Tobago Eric Williams, argues that the abolition of slavery was motivated by economic, not moral, concernsA book of unpalatable truths about Britain’s slave trade has become a UK bestseller, almost 80 years after author... Continue reading at The Guardian
[ The Guardian | 2022-03-02 13:59:03 UTC ]
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Bethanne Patrick's March picks include works by Bob Odenkirk and Elena Ferrante, as well as an Indigenous punk memoir and magical African allegories. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-28 14:00:38 UTC ]
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The news publishing company said it thought the breach affected a “limited number” of accounts. Continue reading at The New York Times
[ The New York Times | 2022-02-05 00:27:33 UTC ]
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The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
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Bethanne Patrick's February picks include two Nobel Prize winners, tales of Hollywood then and now, a new African fantasy epic and much more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-28 14:00:38 UTC ]
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So I wrote a list of books and left off your favorite. Well, I hate to tell you, but I absolutely did on purpose, and here's why. Continue reading at Book Riot
[ Book Riot | 2022-01-20 11:36:00 UTC ]
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Tasked with bringing more cohesion to the Asian and Island Pacific communities in diaspora, Gold House names the first six of its 2022 books. The post Gold House Issues a New Asian and Pacific Islander Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-07 15:01:59 UTC ]
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Bethanne Patricks' January picks cover train wrecks, political drama, enraging inequality, the complications of polyamory and the joy of the ampersand. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-07 14:33:51 UTC ]
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The author, who died Thursday, produced decades' worth of memorable work. Here's our guide to starting — or continuing — your Didion journey. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-23 21:24:38 UTC ]
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Some agents and publishers who chose not to roll over their London Book Fair bookings from 2020 have reported struggling to get tables at next year’s event, with organisers admitting there is now a waiting list amid high demand and construction works at the Olympia venue. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 16:42:18 UTC ]
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Reporter Peter Robison explores the compromises and flaws that led to fatal crashes. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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Now in its second year, the publisher-owned Fraktura Bookshop serves as a hub of literary events and trusted recommendations in Zagreb. The post Croatian Publisher Fraktura and Its Bookshop: ‘To Present Quality Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-13 07:33:12 UTC ]
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Indie publisher Oneworld has created an audio list, which will launch with three titles from across its imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 07:18:08 UTC ]
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Critic Michael Dirda’s picks include ‘Dear Highlights,’ ‘A Ray Bradbury Compendium’ and ‘American Christmas Stories’ Continue reading at The Washington Post
[ The Washington Post | 2021-12-08 17:32:50 UTC ]
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