Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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The company said that email addresses, physical addresses, and phone numbers were all potentially exposed, although payment information is said to be safe. Soon after Barnes & Noble apologized for a “serious network issue” that affected some users of its website and people trying to load... Continue reading at Fast Company
[ Fast Company | 2020-10-15 14:16:35 UTC ]
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American publisher Arthur A Levine has launched the first titles fro his new independent children’s publisher Levine Querido in the UK. Levine founded Levine Querido last April after 23 years as the publisher of Scholastic Inc imprint Arthur A Levine Books. One of the driving forces that led him... Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 12:12:21 UTC ]
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Quadrille has scooped How to Make Anything Gluten-Free, the first of a two-book deal with food blogger Becky Excell. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 13:48:32 UTC ]
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'The Absolutely True Diary of a Part-Time Indian' topped the ALA's list of the most banned and challenged books between 2010-2019. The list was released to coincide with the start of Banned Books Week, which runs through October 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-28 04:00:00 UTC ]
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We’re a little more than a month out from Election Day and the New York Times nonfiction bestseller list is looking predictably odd. In a year when books about anti-racism have reached unprecedented sales, so too has the tide of journalistic blockbusters and books by conservative mainstays been... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-25 13:58:38 UTC ]
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If you're excited about the romantic drama fictionalizing the life of paleontologist Mary Anning, check out these books like AMMONITE. Continue reading at Book Riot
[ Book Riot | 2020-09-23 10:37:00 UTC ]
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“Everything is copy.” That was an Ephron family saying that I’ve adopted as my own maxim, and it is in that spirit that my debut novel A World Between––a tale of two queer women of color, Eleanor and Leena, who grow away from and towards each other over the course of 13 years––is a web […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-15 08:48:45 UTC ]
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Why aren’t there more Science Fiction Black writers? There aren’t because there aren’t. What we don’t see, we assume can’t be. What a destructive assumption. —Octavia E. Butler, in Octavia E. Butler: Telling My Stories. A small good thing amid the unrelenting horror: This week, almost fifty... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-03 16:37:21 UTC ]
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Hodder Faith has created a new list for children up to age 12, to launch with Bear Grylls' Soul Fuel for Young Explorers. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 20:27:31 UTC ]
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Laurence King Publishing is rushing Back on Your Bike by Alan Anderson into its autumn 2020 list in anticipation of a post-Covid cycling boom. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 18:37:33 UTC ]
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Algorithms routinely come up with ‘recommendations’ for anti-vax ‘bestsellers’ or juices that cure cancerIt’s a truism that we live in a “digital age”. It would be more accurate to say that we live in an algorithmically curated era – that is, a period when many of our choices and perceptions are... Continue reading at The Guardian
[ The Guardian | 2020-08-08 16:00:12 UTC ]
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Everyone wants what’s best for their children’s education. But who gets to decide what’s best? The reporter behind our new podcast from Serial shares the books that helped her answer that question. Continue reading at The New York Times
[ The New York Times | 2020-07-30 13:43:33 UTC ]
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Hachette UK has been selected as one of the Times Top 50 Employers for Women 2020, while its Gender Balance Network has won Employee Network Group of the Year (Private Sector) at the Employers Network for Equality & Inclusion (ENEI) Awards 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 15:13:59 UTC ]
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A report by consultancy Maverick Publishing Specialists says academic presses will be hit hard by falls in university revenue, while trade firms also face challenges in moving to a more agile, digital business model. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 00:40:12 UTC ]
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Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you... Continue reading at The Guardian
[ The Guardian | 2020-07-20 15:59:35 UTC ]
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If you're looking for a summer reading list that highlights American history, including political upheavals and Native American stories, we got you. Continue reading at Book Riot
[ Book Riot | 2020-07-20 10:32:42 UTC ]
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Women’s friendships have always been fertile ground for literary exploration. One reason we wanted to write a memoir of our own decade-long friendship is that books are one of the few places that have always reflected the intensity and complexity of platonic relationships. The world at large... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-14 08:48:02 UTC ]
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Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 22:08:41 UTC ]
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With the Olympics postponed, you might be missing your sports fix. In case you need a taste of the thrill of victory and agony of defeat, I’ve compiled a collection of sports books to read this summer while we wait for news about the Tokyo Games. Instead of a torch, light a candle and let […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-08 08:48:16 UTC ]
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Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 09:18:39 UTC ]
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