Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-29 10:30:48 UTC ]
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Dreaming of escaping to outer space during this time? Christopher Wanjek lists some of the best books that imagine a future on other planets. The post An Intergalactic Reading List appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-03-27 16:00:35 UTC ]
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#outer space
Bloomsbury has bought London-based academic and non-fiction publisher Zed for £1.75m. Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 03:56:43 UTC ]
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For the week ending 14th March, a seven-day period in which Italy went into lockdown, the UK prime minister said “many will lose loved ones” and the Premier League and professional sport in general was suspended, Dean Koontz’s The Eyes of Darkness topped the Bookstat top 10. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 18:34:33 UTC ]
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What are the largest health care IT companies in Nashville? We ranked Nashville's health care IT companies by number of local-area IT employees. To view the top five and see which one tops the List, check out the slideshow with this story. For the rest of Nashville's top health care IT... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-16 11:50:29 UTC ]
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Eight new titles have flocked into the Bookstat E-Book top 10 for the week ending 7th March, with Daisy Pearce’s The Silence in the number one spot. Of course, Hilary Mantel’s The Mirror and the Light also broke into the chart, hitting fourth place with an estimated 20,114 units sold. Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 05:16:17 UTC ]
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We will be maintaining a list of canceled events, impacted book industry functions and policies, and more on this list as a resource for navigating the new coronavirus and its impact on the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-12 04:00:00 UTC ]
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Alex North's The Whisper Man has claimed the Bookstat E-Book number one for the week ending 29th February. In its fourth week in the top 10, the psychological thriller leapfrogged the previous week's number one, Ali Mercer's His Secret Family. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 16:19:01 UTC ]
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We’re keeping track of the book fairs and other events that have been canceled or rescheduled as coronavirus spreads around the globe. Check back here for updates. Taipei International Book Exhibition (Taipei, Taiwan, Feb. 4-9): Rescheduled for May 7-12 Leipzig Book Fair (Leipzig, Germany, March... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-03 18:16:03 UTC ]
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I’d often start one project, only to realize that a more urgent one needed my attention. So I asked organizational experts to help give my to-do list strategy a makeover. As a solopreneur juggling multiple projects, clients, and income streams—copywriting, journalism, anthology editing, and... Continue reading at Fast Company
[ Fast Company | 2020-02-28 09:00:24 UTC ]
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Ali Mercer’s His Secret Family climbed two places to swipe the Bookstat E-Book number one for the first time, for the week ending 22nd February. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 20:21:16 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Welbeck has appointed Bonnier Books UK’s Oliver Holden-Rea as senior commissioning editor, working on a new narrative non-fiction list. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 12:25:23 UTC ]
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How did everything get so bad, so fast? For young Americans, trust in society and its various institutions is at historical lows. These books comprise a solid intro to the mechanics of our totally fucked up and bullshit American society in 2020. There’s no Trump on the list, but if you read the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 09:49:35 UTC ]
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A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Independent publisher Eye Books has unveiled a digital-first fiction list, Lightning Bolts. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 15:02:30 UTC ]
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__________________________________ Nathan Holic’s mixed-media novel Bright Lights, Medium-Sized City is out now from Burrow Press. Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-27 09:48:59 UTC ]
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Emily Townsend’s reply-all email to executive chairman calls the company’s coverage ‘irresponsible’ and ‘dangerous’A senior News Corp employee has accused the company of “misinformation” and diverting attention from climate change during the bushfire crisis in an explosive all-staff email... Continue reading at The Guardian
[ The Guardian | 2020-01-10 02:32:52 UTC ]
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Donald Trump Jr's Triggered hit the New York Times bestseller list with a dagger, an indication of bulk buys. It's far from the first book to do so. Continue reading at Book Riot
[ Book Riot | 2020-01-06 11:35:08 UTC ]
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